#E94240
Closest named color: Imperial Red (#E63946). oklch(62.4% 0.204 25.9), rgb(233, 66, 64).
Aa
Black text reads best on this color (5.31:1).
About this color
#E94240 is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.204 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.018 away. Black text reads best on it, at 5.31:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.204) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.31:1 |
| White text | 3.94:1 |
Values
| HEX | #E94240 |
| RGB | rgb(233, 66, 64) |
| HSL | hsl(1, 79%, 58%) |
| OKLCH | oklch(62.4% 0.204 25.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E94240 | 3.94:1 | AA large text | Lc -71.0 | Content text, not long reading |
| Black text on #E94240 | 5.31:1 | AA | Lc 38.6 | Non-text elements, placeholder text |
| #E94240 text on white | 3.94:1 | AA large text | Lc 65.5 | Content text, not long reading |
| #E94240 text on black | 5.31:1 | AA | Lc -36.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E0
oklch(93.6% 0.029 25.6)
-
Step 200
200
#FCCCC6
oklch(88.5% 0.055 26.5)
-
Step 300
300
#FBA79F
oklch(80.9% 0.101 25.5)
-
Step 400
400
#F4736B
oklch(70.7% 0.16 25.6)
-
Step 500
500 (this color)
#E94240
oklch(62.4% 0.204 25.9)
-
Step 600
600
#D70C21
oklch(55.6% 0.222 25.9)
-
Step 700
700
#B70018
oklch(49.1% 0.199 25.9)
-
Step 800
800
#970513
oklch(42.8% 0.171 26.1)
-
Step 900
900
#791617
oklch(37.7% 0.133 26)
-
Step 950
950
#47100F
oklch(26.9% 0.084 25.7)
#E94240 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #73693E | 0.219 |
| Deuteranopia (no green cones) | #9C8D3A | 0.201 |
| Tritanopia (no blue cones) | #FF0044 | 0.056 |
| Achromatopsia (no color) | #808080 | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E94240
#E94240
oklch(62.4% 0.204 25.9)
- #0099A7
#0099A7
oklch(62.4% 0.107 206.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E94240, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.018
- Red Pantone #EF233C ΔE 0.032
- Pale Red #D9544D ΔE 0.036
- Vermillion #F4320C ΔE 0.036
- Tomato Red #EC2D01 ΔE 0.037
- Strawberry #FB2943 ΔE 0.039
- Orangey Red #FA4224 ΔE 0.040
- Pastel Red #DB5856 ΔE 0.040
Use #E94240 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.