#E77990
Closest named color: Pale Violet Red (#DB7093). oklch(70.6% 0.137 7.9), rgb(231, 121, 144).
Aa
Black text reads best on this color (7.53:1).
About this color
#E77990 is a medium-light, moderately saturated pink. In OKLCH its lightness is 71%, its chroma 0.137 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.033 away. Black text reads best on it, at 7.53:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | moderately saturated (0.137) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.53:1 |
| White text | 2.78:1 |
Values
| HEX | #E77990 |
| RGB | rgb(231, 121, 144) |
| HSL | hsl(347, 70%, 69%) |
| OKLCH | oklch(70.6% 0.137 7.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77990 | 2.78:1 | Fails | Lc -58.5 | Large or bold text, headings |
| Black text on #E77990 | 7.53:1 | AAA | Lc 50.7 | Large or bold text, headings |
| #E77990 text on white | 2.78:1 | Fails | Lc 53.3 | Large or bold text, headings |
| #E77990 text on black | 7.53:1 | AAA | Lc -48.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F6CDD3
oklch(88.5% 0.047 8.2)
-
Step 300
300
#F2AAB6
oklch(81% 0.086 8.2)
-
Step 400
400 (this color)
#E77990
oklch(70.6% 0.137 7.9)
-
Step 500
500
#DD5175
oklch(63.1% 0.176 8)
-
Step 600
600
#C82E5E
oklch(55.6% 0.191 7.9)
-
Step 700
700
#AC1E4D
oklch(49.1% 0.177 8.1)
-
Step 800
800
#8C1D3F
oklch(42.7% 0.147 8.3)
-
Step 900
900
#712036
oklch(37.8% 0.114 8.2)
-
Step 950
950
#421420
oklch(27% 0.072 7.3)
#E77990 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8D8E91 | 0.150 |
| Deuteranopia (no green cones) | #A9A38E | 0.139 |
| Tritanopia (no blue cones) | #F86E81 | 0.036 |
| Achromatopsia (no color) | #9B9B9B | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77990
#E77990
oklch(70.6% 0.137 7.9)
- #00B8AE
#00B8AE
oklch(70.5% 0.123 187.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77990, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.033
- Light Coral #F08080 ΔE 0.036
- Carnation #FD798F ΔE 0.039
- Dull Pink #D5869D ΔE 0.039
- Rosy Pink #F6688E ΔE 0.040
- Muted Pink #D1768F ΔE 0.041
- Rose Pink #F7879A ΔE 0.045
- Dusty Pink #D58A94 ΔE 0.046
Use #E77990 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.