#E77898
Closest named color: Pale Violet Red (#DB7093). oklch(70.7% 0.141 3), rgb(231, 120, 152).
Aa
Black text reads best on this color (7.53:1).
About this color
#E77898 is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.141 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.030 away. Black text reads best on it, at 7.53:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.53:1 |
| White text | 2.78:1 |
Values
| HEX | #E77898 |
| RGB | rgb(231, 120, 152) |
| HSL | hsl(343, 70%, 69%) |
| OKLCH | oklch(70.7% 0.141 3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77898 | 2.78:1 | Fails | Lc -58.5 | Large or bold text, headings |
| Black text on #E77898 | 7.53:1 | AAA | Lc 50.8 | Large or bold text, headings |
| #E77898 text on white | 2.78:1 | Fails | Lc 53.3 | Large or bold text, headings |
| #E77898 text on black | 7.53:1 | AAA | Lc -48.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F6CCD6
oklch(88.4% 0.049 2.2)
-
Step 300
300
#F2A9BB
oklch(80.9% 0.089 3.1)
-
Step 400
400 (this color)
#E77898
oklch(70.7% 0.141 3)
-
Step 500
500
#DC4F7F
oklch(63% 0.18 2.8)
-
Step 600
600
#C72B68
oklch(55.5% 0.195 3)
-
Step 700
700
#AC1B57
oklch(49.2% 0.181 2.9)
-
Step 800
800
#8C1B47
oklch(42.8% 0.15 3.2)
-
Step 900
900
#701E3B
oklch(37.6% 0.117 3.2)
-
Step 950
950
#421323
oklch(26.9% 0.075 2.4)
#E77898 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8A8E99 | 0.155 |
| Deuteranopia (no green cones) | #A6A396 | 0.143 |
| Tritanopia (no blue cones) | #F76F84 | 0.038 |
| Achromatopsia (no color) | #9B9B9B | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77898
#E77898
oklch(70.7% 0.141 3)
- #00BAA8
#00BAA8
oklch(70.8% 0.126 182.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77898, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.030
- Rosy Pink #F6688E ΔE 0.037
- Dull Pink #D5869D ΔE 0.040
- Muted Pink #D1768F ΔE 0.042
- Carnation #FD798F ΔE 0.042
- Rose Pink #F7879A ΔE 0.047
- Light Coral #F08080 ΔE 0.047
- Medium Pink #F36196 ΔE 0.047
Use #E77898 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.