#E77790
Closest named color: Pale Violet Red (#DB7093). oklch(70.3% 0.14 7.2), rgb(231, 119, 144).
Aa
Black text reads best on this color (7.43:1).
About this color
#E77790 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.140 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.030 away. Black text reads best on it, at 7.43:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.43:1 |
| White text | 2.82:1 |
Values
| HEX | #E77790 |
| RGB | rgb(231, 119, 144) |
| HSL | hsl(347, 70%, 69%) |
| OKLCH | oklch(70.3% 0.14 7.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77790 | 2.82:1 | Fails | Lc -59.1 | Large or bold text, headings |
| Black text on #E77790 | 7.43:1 | AAA | Lc 50.2 | Large or bold text, headings |
| #E77790 text on white | 2.82:1 | Fails | Lc 53.8 | Large or bold text, headings |
| #E77790 text on black | 7.43:1 | AAA | Lc -48.0 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD3
oklch(88.4% 0.049 7.1)
-
Step 300
300
#F2A9B7
oklch(80.8% 0.088 6.6)
-
Step 400
400 (this color)
#E77790
oklch(70.3% 0.14 7.2)
-
Step 500
500
#DE4F76
oklch(63.1% 0.18 7.2)
-
Step 600
600
#C92B5F
oklch(55.6% 0.194 7.3)
-
Step 700
700
#AD1A4E
oklch(49% 0.181 7.3)
-
Step 800
800
#8D1A40
oklch(42.7% 0.151 7.4)
-
Step 900
900
#711E37
oklch(37.6% 0.117 6.7)
-
Step 950
950
#431320
oklch(27% 0.075 7)
#E77790 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8B8C91 | 0.154 |
| Deuteranopia (no green cones) | #A7A28E | 0.142 |
| Tritanopia (no blue cones) | #F86C80 | 0.037 |
| Achromatopsia (no color) | #9A9A9A | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77790
#E77790
oklch(70.3% 0.14 7.2)
- #00B7AC
#00B7AC
oklch(70.2% 0.122 187.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77790, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.030
- Rosy Pink #F6688E ΔE 0.037
- Muted Pink #D1768F ΔE 0.039
- Light Coral #F08080 ΔE 0.040
- Carnation #FD798F ΔE 0.040
- Dull Pink #D5869D ΔE 0.042
- Dusky Pink #CC7A8B ΔE 0.048
- Rose Pink #F7879A ΔE 0.048
Use #E77790 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.