#E77699
Closest named color: Pale Violet Red (#DB7093). oklch(70.4% 0.144 1.8), rgb(231, 118, 153).
Aa
Black text reads best on this color (7.44:1).
About this color
#E77699 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.144 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.027 away. Black text reads best on it, at 7.44:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.44:1 |
| White text | 2.81:1 |
Values
| HEX | #E77699 |
| RGB | rgb(231, 118, 153) |
| HSL | hsl(341, 70%, 68%) |
| OKLCH | oklch(70.4% 0.144 1.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77699 | 2.81:1 | Fails | Lc -59.0 | Large or bold text, headings |
| Black text on #E77699 | 7.44:1 | AAA | Lc 50.3 | Large or bold text, headings |
| #E77699 text on white | 2.81:1 | Fails | Lc 53.7 | Large or bold text, headings |
| #E77699 text on black | 7.44:1 | AAA | Lc -48.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD6
oklch(88.5% 0.05 2.5)
-
Step 300
300
#F2A8BC
oklch(80.8% 0.09 1.6)
-
Step 400
400 (this color)
#E77699
oklch(70.4% 0.144 1.8)
-
Step 500
500
#DD4D81
oklch(63% 0.184 1.7)
-
Step 600
600
#C8276B
oklch(55.5% 0.2 1.5)
-
Step 700
700
#AD1659
oklch(49.1% 0.186 1.8)
-
Step 800
800
#8C1849
oklch(42.7% 0.154 1.5)
-
Step 900
900
#711D3D
oklch(37.7% 0.12 1.7)
-
Step 950
950
#431324
oklch(27.1% 0.076 1.7)
#E77699 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #888D9A | 0.158 |
| Deuteranopia (no green cones) | #A5A296 | 0.146 |
| Tritanopia (no blue cones) | #F76D83 | 0.039 |
| Achromatopsia (no color) | #9A9A9A | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77699
#E77699
oklch(70.4% 0.144 1.8)
- #00B9A5
#00B9A5
oklch(70.5% 0.127 181.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77699, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.027
- Rosy Pink #F6688E ΔE 0.035
- Muted Pink #D1768F ΔE 0.042
- Medium Pink #F36196 ΔE 0.043
- Dull Pink #D5869D ΔE 0.044
- Carnation #FD798F ΔE 0.044
- Rose Pink #F7879A ΔE 0.051
- Carnation Pink #FF7FA7 ΔE 0.051
Use #E77699 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.