#E7768D
Closest named color: Pale Violet Red (#DB7093). oklch(70.1% 0.141 8.5), rgb(231, 118, 141).
Aa
Black text reads best on this color (7.37:1).
About this color
#E7768D is a medium-light, vivid red. In OKLCH its lightness is 70%, its chroma 0.141 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.030 away. Black text reads best on it, at 7.37:1.
| Hue family | Reds |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.37:1 |
| White text | 2.84:1 |
Values
| HEX | #E7768D |
| RGB | rgb(231, 118, 141) |
| HSL | hsl(348, 70%, 68%) |
| OKLCH | oklch(70.1% 0.141 8.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7768D | 2.84:1 | Fails | Lc -59.4 | Large or bold text, headings |
| Black text on #E7768D | 7.37:1 | AAA | Lc 49.9 | Large or bold text, headings |
| #E7768D text on white | 2.84:1 | Fails | Lc 54.2 | Large or bold text, headings |
| #E7768D text on black | 7.37:1 | AAA | Lc -47.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E6
oklch(93.5% 0.026 8.6)
-
Step 200
200
#F7CCD2
oklch(88.4% 0.049 8.7)
-
Step 300
300
#F3A9B5
oklch(80.9% 0.088 8.5)
-
Step 400
400 (this color)
#E7768D
oklch(70.1% 0.141 8.5)
-
Step 500
500
#DF4F73
oklch(63.1% 0.18 8.8)
-
Step 600
600
#CA2A5C
oklch(55.6% 0.196 8.6)
-
Step 700
700
#AE194C
oklch(49.1% 0.182 8.4)
-
Step 800
800
#8D1A3E
oklch(42.7% 0.15 8.6)
-
Step 900
900
#721E35
oklch(37.8% 0.118 8.5)
-
Step 950
950
#43131F
oklch(27% 0.075 8.4)
#E7768D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8B8C8D | 0.155 |
| Deuteranopia (no green cones) | #A7A18B | 0.143 |
| Tritanopia (no blue cones) | #F86A7E | 0.037 |
| Achromatopsia (no color) | #999999 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7768D
#E7768D
oklch(70.1% 0.141 8.5)
- #00B6AD
#00B6AD
oklch(70% 0.121 188.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7768D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.030
- Rosy Pink #F6688E ΔE 0.036
- Light Coral #F08080 ΔE 0.039
- Muted Pink #D1768F ΔE 0.039
- Carnation #FD798F ΔE 0.041
- Dull Pink #D5869D ΔE 0.044
- Dusky Pink #CC7A8B ΔE 0.047
- Rose Pink #F7879A ΔE 0.050
Use #E7768D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.