#E77688
Closest named color: Pale Violet Red (#DB7093). oklch(70% 0.14 11.4), rgb(231, 118, 136).
Aa
Black text reads best on this color (7.34:1).
About this color
#E77688 is a medium-light, vivid red. In OKLCH its lightness is 70%, its chroma 0.140 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.034 away. Black text reads best on it, at 7.34:1.
| Hue family | Reds |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.34:1 |
| White text | 2.85:1 |
Values
| HEX | #E77688 |
| RGB | rgb(231, 118, 136) |
| HSL | hsl(350, 70%, 68%) |
| OKLCH | oklch(70% 0.14 11.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77688 | 2.85:1 | Fails | Lc -59.6 | Large or bold text, headings |
| Black text on #E77688 | 7.34:1 | AAA | Lc 49.7 | Large or bold text, headings |
| #E77688 text on white | 2.85:1 | Fails | Lc 54.3 | Large or bold text, headings |
| #E77688 text on black | 7.34:1 | AAA | Lc -47.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FAE3E5
oklch(93.5% 0.025 11.6)
-
Step 200
200
#F7CDD1
oklch(88.5% 0.048 11.6)
-
Step 300
300
#F3A9B2
oklch(80.8% 0.088 11.2)
-
Step 400
400 (this color)
#E77688
oklch(70% 0.14 11.4)
-
Step 500
500
#DF4F6D
oklch(63% 0.18 11.4)
-
Step 600
600
#CB2A56
oklch(55.7% 0.196 11.2)
-
Step 700
700
#AF1A46
oklch(49.2% 0.181 11.4)
-
Step 800
800
#8E1A3A
oklch(42.7% 0.15 11.1)
-
Step 900
900
#721E31
oklch(37.7% 0.117 11.6)
-
Step 950
950
#43131D
oklch(26.9% 0.074 11)
#E77688 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8C8B88 | 0.153 |
| Deuteranopia (no green cones) | #A8A186 | 0.142 |
| Tritanopia (no blue cones) | #F9697D | 0.037 |
| Achromatopsia (no color) | #999999 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77688
#E77688
oklch(70% 0.14 11.4)
- #00B5B1
#00B5B1
oklch(69.9% 0.12 192)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77688, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.034
- Light Coral #F08080 ΔE 0.034
- Rosy Pink #F6688E ΔE 0.039
- Muted Pink #D1768F ΔE 0.040
- Carnation #FD798F ΔE 0.041
- Dull Pink #D5869D ΔE 0.046
- Dusky Pink #CC7A8B ΔE 0.047
- Salmon Pink #FE7B7C ΔE 0.048
Use #E77688 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.