#E774BF
Closest named color: Bubblegum (#FF6CB5). oklch(71.4% 0.166 342.4), rgb(231, 116, 191).
Aa
Black text reads best on this color (7.64:1).
About this color
#E774BF is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.166 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.044 away. Black text reads best on it, at 7.64:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.64:1 |
| White text | 2.74:1 |
Values
| HEX | #E774BF |
| RGB | rgb(231, 116, 191) |
| HSL | hsl(321, 71%, 68%) |
| OKLCH | oklch(71.4% 0.166 342.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E774BF | 2.74:1 | Fails | Lc -57.9 | Large or bold text, headings |
| Black text on #E774BF | 7.64:1 | AAA | Lc 51.4 | Large or bold text, headings |
| #E774BF text on white | 2.74:1 | Fails | Lc 52.6 | Large or bold text, headings |
| #E774BF text on black | 7.64:1 | AAA | Lc -49.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#F9E2EF
oklch(93.5% 0.03 342.6)
-
Step 200
200
#F5CBE4
oklch(88.5% 0.057 341.9)
-
Step 300
300
#F0A6D3
oklch(81% 0.104 342.5)
-
Step 400
400 (this color)
#E774BF
oklch(71.4% 0.166 342.4)
-
Step 500
500
#D944AC
oklch(63.1% 0.213 342.2)
-
Step 600
600
#C41397
oklch(55.5% 0.23 342.3)
-
Step 700
700
#A80080
oklch(49.1% 0.211 342.5)
-
Step 800
800
#890969
oklch(42.7% 0.178 342.1)
-
Step 900
900
#6F1755
oklch(37.8% 0.138 342.7)
-
Step 950
950
#411032
oklch(27% 0.087 342.1)
#E774BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7B90C2 | 0.175 |
| Deuteranopia (no green cones) | #9AA3BC | 0.159 |
| Tritanopia (no blue cones) | #F37591 | 0.072 |
| Achromatopsia (no color) | #9C9C9C | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E774BF
#E774BF
oklch(71.4% 0.166 342.4)
- #00C085
#00C085
oklch(71.4% 0.156 162.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E774BF, closest first.
No curated palette has a color within ΔE 0.04 of #E774BF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.044
- Lavender Pink #DD85D7 ΔE 0.045
- Hot Pink #FF69B4 ΔE 0.045
- Orchid #DA70D6 ΔE 0.046
- Pale Magenta #D767AD ΔE 0.046
- Bubble Gum Pink #FF69AF ΔE 0.048
- Bubblegum Pink #FE83CC ΔE 0.056
- Purply Pink #F075E6 ΔE 0.059
Use #E774BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.