#E774BC
Closest named color: Bubblegum (#FF6CB5). oklch(71.3% 0.164 343.7), rgb(231, 116, 188).
Aa
Black text reads best on this color (7.62:1).
About this color
#E774BC is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.164 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.043 away. Black text reads best on it, at 7.62:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.62:1 |
| White text | 2.75:1 |
Values
| HEX | #E774BC |
| RGB | rgb(231, 116, 188) |
| HSL | hsl(322, 71%, 68%) |
| OKLCH | oklch(71.3% 0.164 343.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E774BC | 2.75:1 | Fails | Lc -58.0 | Large or bold text, headings |
| Black text on #E774BC | 7.62:1 | AAA | Lc 51.3 | Large or bold text, headings |
| #E774BC text on white | 2.75:1 | Fails | Lc 52.8 | Large or bold text, headings |
| #E774BC text on black | 7.62:1 | AAA | Lc -49.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#F9E2EF
oklch(93.5% 0.03 342.6)
-
Step 200
200
#F5CBE3
oklch(88.5% 0.057 343)
-
Step 300
300
#F0A6D1
oklch(80.9% 0.102 343.9)
-
Step 400
400 (this color)
#E774BC
oklch(71.3% 0.164 343.7)
-
Step 500
500
#DA45A9
oklch(63.2% 0.21 343.6)
-
Step 600
600
#C51594
oklch(55.6% 0.228 343.7)
-
Step 700
700
#A9007E
oklch(49.1% 0.21 343.6)
-
Step 800
800
#8A0A66
oklch(42.7% 0.176 344)
-
Step 900
900
#6F1753
oklch(37.7% 0.137 344)
-
Step 950
950
#411031
oklch(26.9% 0.087 343.2)
#E774BC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7C90BE | 0.175 |
| Deuteranopia (no green cones) | #9BA3B9 | 0.158 |
| Tritanopia (no blue cones) | #F37490 | 0.068 |
| Achromatopsia (no color) | #9C9C9C | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E774BC
#E774BC
oklch(71.3% 0.164 343.7)
- #00BF88
#00BF88
oklch(71.2% 0.152 163.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E774BC, closest first.
No curated palette has a color within ΔE 0.04 of #E774BC.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.043
- Hot Pink #FF69B4 ΔE 0.045
- Pale Magenta #D767AD ΔE 0.045
- Bubble Gum Pink #FF69AF ΔE 0.046
- Lavender Pink #DD85D7 ΔE 0.048
- Orchid #DA70D6 ΔE 0.049
- Bubblegum Pink #FE83CC ΔE 0.056
- Medium Pink #F36196 ΔE 0.059
Use #E774BC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.