#E7749A
Closest named color: Pale Violet Red (#DB7093). oklch(70.2% 0.147 0.7), rgb(231, 116, 154).
Aa
Black text reads best on this color (7.36:1).
About this color
#E7749A is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.147 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.025 away. Black text reads best on it, at 7.36:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.36:1 |
| White text | 2.85:1 |
Values
| HEX | #E7749A |
| RGB | rgb(231, 116, 154) |
| HSL | hsl(340, 71%, 68%) |
| OKLCH | oklch(70.2% 0.147 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7749A | 2.85:1 | Fails | Lc -59.5 | Large or bold text, headings |
| Black text on #E7749A | 7.36:1 | AAA | Lc 49.8 | Large or bold text, headings |
| #E7749A text on white | 2.85:1 | Fails | Lc 54.2 | Large or bold text, headings |
| #E7749A text on black | 7.36:1 | AAA | Lc -47.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E9
oklch(93.6% 0.026 359.9)
-
Step 200
200
#F7CCD7
oklch(88.5% 0.05 1.1)
-
Step 300
300
#F3A8BD
oklch(80.9% 0.092 1)
-
Step 400
400 (this color)
#E7749A
oklch(70.2% 0.147 0.7)
-
Step 500
500
#DE4B83
oklch(63% 0.188 0.7)
-
Step 600
600
#C9236D
oklch(55.5% 0.204 0.5)
-
Step 700
700
#AE115B
oklch(49.2% 0.19 0.7)
-
Step 800
800
#8D154A
oklch(42.7% 0.157 0.8)
-
Step 900
900
#711C3E
oklch(37.7% 0.122 0.6)
-
Step 950
950
#431224
oklch(27% 0.078 1.1)
#E7749A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #868C9B | 0.162 |
| Deuteranopia (no green cones) | #A4A197 | 0.149 |
| Tritanopia (no blue cones) | #F76B82 | 0.041 |
| Achromatopsia (no color) | #999999 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7749A
#E7749A
oklch(70.2% 0.147 0.7)
- #00B8A3
#00B8A3
oklch(70.2% 0.127 180.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7749A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.025
- Rosy Pink #F6688E ΔE 0.033
- Medium Pink #F36196 ΔE 0.039
- Muted Pink #D1768F ΔE 0.042
- Carnation #FD798F ΔE 0.047
- Dull Pink #D5869D ΔE 0.047
- Carnation Pink #FF7FA7 ΔE 0.053
- Dusky Pink #CC7A8B ΔE 0.054
Use #E7749A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.