#E77498
Closest named color: Pale Violet Red (#DB7093). oklch(70.1% 0.147 1.7), rgb(231, 116, 152).
Aa
Black text reads best on this color (7.34:1).
About this color
#E77498 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.147 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.025 away. Black text reads best on it, at 7.34:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.34:1 |
| White text | 2.85:1 |
Values
| HEX | #E77498 |
| RGB | rgb(231, 116, 152) |
| HSL | hsl(341, 71%, 68%) |
| OKLCH | oklch(70.1% 0.147 1.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77498 | 2.85:1 | Fails | Lc -59.6 | Large or bold text, headings |
| Black text on #E77498 | 7.34:1 | AAA | Lc 49.8 | Large or bold text, headings |
| #E77498 text on white | 2.85:1 | Fails | Lc 54.3 | Large or bold text, headings |
| #E77498 text on black | 7.34:1 | AAA | Lc -47.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD6
oklch(88.5% 0.05 2.5)
-
Step 300
300
#F3A8BC
oklch(80.9% 0.091 1.9)
-
Step 400
400 (this color)
#E77498
oklch(70.1% 0.147 1.7)
-
Step 500
500
#DF4C81
oklch(63.2% 0.187 1.9)
-
Step 600
600
#CA246B
oklch(55.7% 0.204 1.6)
-
Step 700
700
#AE1259
oklch(49.1% 0.189 1.7)
-
Step 800
800
#8D1549
oklch(42.6% 0.157 1.4)
-
Step 900
900
#721C3D
oklch(37.8% 0.122 1.8)
-
Step 950
950
#431224
oklch(27% 0.078 1.1)
#E77498 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #878B99 | 0.161 |
| Deuteranopia (no green cones) | #A4A195 | 0.149 |
| Tritanopia (no blue cones) | #F76B81 | 0.040 |
| Achromatopsia (no color) | #999999 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77498
#E77498
oklch(70.1% 0.147 1.7)
- #00B8A4
#00B8A4
oklch(70.2% 0.126 181.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77498, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.025
- Rosy Pink #F6688E ΔE 0.033
- Medium Pink #F36196 ΔE 0.040
- Muted Pink #D1768F ΔE 0.041
- Carnation #FD798F ΔE 0.046
- Dull Pink #D5869D ΔE 0.047
- Dusky Pink #CC7A8B ΔE 0.053
- Carnation Pink #FF7FA7 ΔE 0.053
Use #E77498 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.