#E7748D
Closest named color: Pale Violet Red (#DB7093). oklch(69.8% 0.144 7.8), rgb(231, 116, 141).
Aa
Black text reads best on this color (7.28:1).
About this color
#E7748D is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.144 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.027 away. Black text reads best on it, at 7.28:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.28:1 |
| White text | 2.88:1 |
Values
| HEX | #E7748D |
| RGB | rgb(231, 116, 141) |
| HSL | hsl(347, 71%, 68%) |
| OKLCH | oklch(69.8% 0.144 7.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7748D | 2.88:1 | Fails | Lc -60.0 | Large or bold text, headings |
| Black text on #E7748D | 7.28:1 | AAA | Lc 49.4 | Large or bold text, headings |
| #E7748D text on white | 2.88:1 | Fails | Lc 54.7 | Large or bold text, headings |
| #E7748D text on black | 7.28:1 | AAA | Lc -47.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E6
oklch(93.5% 0.026 8.6)
-
Step 200
200
#F8CCD3
oklch(88.5% 0.05 7.4)
-
Step 300
300
#F4A9B6
oklch(81% 0.09 7.8)
-
Step 400
400 (this color)
#E7748D
oklch(69.8% 0.144 7.8)
-
Step 500
500
#E04D74
oklch(63.1% 0.184 8)
-
Step 600
600
#CB265D
oklch(55.6% 0.2 7.8)
-
Step 700
700
#AF144D
oklch(49.1% 0.186 7.6)
-
Step 800
800
#8E173F
oklch(42.7% 0.154 7.7)
-
Step 900
900
#721D36
oklch(37.7% 0.119 7.4)
-
Step 950
950
#43131F
oklch(27% 0.075 8.4)
#E7748D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #898A8E | 0.158 |
| Deuteranopia (no green cones) | #A6A08A | 0.146 |
| Tritanopia (no blue cones) | #F8687D | 0.037 |
| Achromatopsia (no color) | #989898 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7748D
#E7748D
oklch(69.8% 0.144 7.8)
- #00B6AB
#00B6AB
oklch(69.9% 0.122 187.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7748D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.027
- Rosy Pink #F6688E ΔE 0.033
- Muted Pink #D1768F ΔE 0.038
- Carnation #FD798F ΔE 0.042
- Light Coral #F08080 ΔE 0.042
- Medium Pink #F36196 ΔE 0.046
- Dull Pink #D5869D ΔE 0.047
- Dusky Pink #CC7A8B ΔE 0.048
Use #E7748D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.