#E77489
Closest named color: Pale Violet Red (#DB7093). oklch(69.7% 0.143 10), rgb(231, 116, 137).
Aa
Black text reads best on this color (7.25:1).
About this color
#E77489 is a medium-light, vivid red. In OKLCH its lightness is 70%, its chroma 0.143 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.030 away. Black text reads best on it, at 7.25:1.
| Hue family | Reds |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.25:1 |
| White text | 2.89:1 |
Values
| HEX | #E77489 |
| RGB | rgb(231, 116, 137) |
| HSL | hsl(349, 71%, 68%) |
| OKLCH | oklch(69.7% 0.143 10) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77489 | 2.89:1 | Fails | Lc -60.1 | Content text, not long reading |
| Black text on #E77489 | 7.25:1 | AAA | Lc 49.3 | Large or bold text, headings |
| #E77489 text on white | 2.89:1 | Fails | Lc 54.8 | Large or bold text, headings |
| #E77489 text on black | 7.25:1 | AAA | Lc -47.0 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD1
oklch(88.4% 0.05 10.5)
-
Step 300
300
#F4A9B3
oklch(80.9% 0.089 10.5)
-
Step 400
400 (this color)
#E77489
oklch(69.7% 0.143 10)
-
Step 500
500
#E04D70
oklch(63% 0.183 9.8)
-
Step 600
600
#CC2758
oklch(55.7% 0.199 10.2)
-
Step 700
700
#B01548
oklch(49.2% 0.186 10.2)
-
Step 800
800
#8F183B
oklch(42.8% 0.153 10.4)
-
Step 900
900
#731D33
oklch(37.8% 0.12 10)
-
Step 950
950
#44131E
oklch(27.1% 0.076 10.1)
#E77489 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8A8A89 | 0.157 |
| Deuteranopia (no green cones) | #A7A087 | 0.144 |
| Tritanopia (no blue cones) | #F9677C | 0.038 |
| Achromatopsia (no color) | #989898 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77489
#E77489
oklch(69.7% 0.143 10)
- #00B5AE
#00B5AE
oklch(69.8% 0.12 189.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77489, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.030
- Rosy Pink #F6688E ΔE 0.036
- Muted Pink #D1768F ΔE 0.039
- Light Coral #F08080 ΔE 0.039
- Carnation #FD798F ΔE 0.043
- Dusky Pink #CC7A8B ΔE 0.047
- Dull Pink #D5869D ΔE 0.048
- Medium Pink #F36196 ΔE 0.050
Use #E77489 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.