#E7739D
Closest named color: Pale Violet Red (#DB7093). oklch(70.1% 0.15 358.8), rgb(231, 115, 157).
Aa
Black text reads best on this color (7.33:1).
About this color
#E7739D is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.150 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.026 away. Black text reads best on it, at 7.33:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.33:1 |
| White text | 2.86:1 |
Values
| HEX | #E7739D |
| RGB | rgb(231, 115, 157) |
| HSL | hsl(338, 71%, 68%) |
| OKLCH | oklch(70.1% 0.15 358.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7739D | 2.86:1 | Fails | Lc -59.6 | Large or bold text, headings |
| Black text on #E7739D | 7.33:1 | AAA | Lc 49.7 | Large or bold text, headings |
| #E7739D text on white | 2.86:1 | Fails | Lc 54.3 | Large or bold text, headings |
| #E7739D text on black | 7.33:1 | AAA | Lc -47.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E9
oklch(93.6% 0.026 359.9)
-
Step 200
200
#F7CCD8
oklch(88.6% 0.051 359.6)
-
Step 300
300
#F3A7BF
oklch(80.8% 0.094 358.9)
-
Step 400
400 (this color)
#E7739D
oklch(70.1% 0.15 358.8)
-
Step 500
500
#DF4A87
oklch(63.2% 0.192 359)
-
Step 600
600
#CA2171
oklch(55.7% 0.208 358.9)
-
Step 700
700
#AE0D5F
oklch(49.1% 0.194 358.7)
-
Step 800
800
#8D134D
oklch(42.7% 0.16 358.9)
-
Step 900
900
#721B40
oklch(37.8% 0.125 359.2)
-
Step 950
950
#431226
oklch(27.1% 0.079 358.5)
#E7739D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #858B9E | 0.164 |
| Deuteranopia (no green cones) | #A3A19A | 0.151 |
| Tritanopia (no blue cones) | #F76B82 | 0.045 |
| Achromatopsia (no color) | #999999 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7739D
#E7739D
oklch(70.1% 0.15 358.8)
- #00B8A0
#00B8A0
oklch(70.1% 0.128 178.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7739D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.026
- Rosy Pink #F6688E ΔE 0.034
- Medium Pink #F36196 ΔE 0.037
- Muted Pink #D1768F ΔE 0.045
- Carnation #FD798F ΔE 0.050
- Dull Pink #D5869D ΔE 0.050
- Pale Magenta #D767AD ΔE 0.053
- Carnation Pink #FF7FA7 ΔE 0.053
Use #E7739D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.