#E7739B
Closest named color: Pale Violet Red (#DB7093). oklch(70.1% 0.149 359.8), rgb(231, 115, 155).
Aa
Black text reads best on this color (7.32:1).
About this color
#E7739B is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.149 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.025 away. Black text reads best on it, at 7.32:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.32:1 |
| White text | 2.86:1 |
Values
| HEX | #E7739B |
| RGB | rgb(231, 115, 155) |
| HSL | hsl(339, 71%, 68%) |
| OKLCH | oklch(70.1% 0.149 359.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7739B | 2.86:1 | Fails | Lc -59.7 | Large or bold text, headings |
| Black text on #E7739B | 7.32:1 | AAA | Lc 49.6 | Large or bold text, headings |
| #E7739B text on white | 2.86:1 | Fails | Lc 54.4 | Large or bold text, headings |
| #E7739B text on black | 7.32:1 | AAA | Lc -47.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E9
oklch(93.6% 0.026 359.9)
-
Step 200
200
#F7CCD8
oklch(88.6% 0.051 359.6)
-
Step 300
300
#F3A8BE
oklch(81% 0.092 0.2)
-
Step 400
400 (this color)
#E7739B
oklch(70.1% 0.149 359.8)
-
Step 500
500
#DF4A85
oklch(63.1% 0.191 359.9)
-
Step 600
600
#CA216F
oklch(55.6% 0.207 359.7)
-
Step 700
700
#AE0E5D
oklch(49.1% 0.193 359.6)
-
Step 800
800
#8D134C
oklch(42.6% 0.16 359.5)
-
Step 900
900
#721B3F
oklch(37.8% 0.124 360)
-
Step 950
950
#431225
oklch(27% 0.078 359.8)
#E7739B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #858B9C | 0.164 |
| Deuteranopia (no green cones) | #A3A198 | 0.151 |
| Tritanopia (no blue cones) | #F76A82 | 0.042 |
| Achromatopsia (no color) | #989898 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7739B
#E7739B
oklch(70.1% 0.149 359.8)
- #00B8A1
#00B8A1
oklch(70.1% 0.128 179.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7739B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.025
- Rosy Pink #F6688E ΔE 0.033
- Medium Pink #F36196 ΔE 0.037
- Muted Pink #D1768F ΔE 0.043
- Carnation #FD798F ΔE 0.049
- Dull Pink #D5869D ΔE 0.049
- Carnation Pink #FF7FA7 ΔE 0.054
- Pale Magenta #D767AD ΔE 0.055
Use #E7739B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.