#E7728A
Closest named color: Pale Violet Red (#DB7093). oklch(69.4% 0.146 8.7), rgb(231, 114, 138).
Aa
Black text reads best on this color (7.17:1).
About this color
#E7728A is a medium-light, vivid red. In OKLCH its lightness is 69%, its chroma 0.146 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.027 away. Black text reads best on it, at 7.17:1.
| Hue family | Reds |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.146) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.17:1 |
| White text | 2.92:1 |
Values
| HEX | #E7728A |
| RGB | rgb(231, 114, 138) |
| HSL | hsl(348, 71%, 68%) |
| OKLCH | oklch(69.4% 0.146 8.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7728A | 2.92:1 | Fails | Lc -60.6 | Content text, not long reading |
| Black text on #E7728A | 7.17:1 | AAA | Lc 48.8 | Large or bold text, headings |
| #E7728A text on white | 2.92:1 | Fails | Lc 55.2 | Large or bold text, headings |
| #E7728A text on black | 7.17:1 | AAA | Lc -46.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD2
oklch(88.5% 0.05 8.9)
-
Step 300
300
#F5A8B4
oklch(80.9% 0.092 9.1)
-
Step 400
400 (this color)
#E7728A
oklch(69.4% 0.146 8.7)
-
Step 500
500
#E14B72
oklch(63% 0.187 8.6)
-
Step 600
600
#CD235B
oklch(55.7% 0.203 8.7)
-
Step 700
700
#B0104A
oklch(49% 0.188 8.8)
-
Step 800
800
#8F153D
oklch(42.7% 0.156 8.8)
-
Step 900
900
#731C34
oklch(37.7% 0.121 8.9)
-
Step 950
950
#44121F
oklch(27% 0.077 8.2)
#E7728A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #88898B | 0.161 |
| Deuteranopia (no green cones) | #A69F87 | 0.147 |
| Tritanopia (no blue cones) | #F9657B | 0.038 |
| Achromatopsia (no color) | #979797 | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7728A
#E7728A
oklch(69.4% 0.146 8.7)
- #00B4AB
#00B4AB
oklch(69.4% 0.12 188.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7728A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.027
- Rosy Pink #F6688E ΔE 0.032
- Muted Pink #D1768F ΔE 0.039
- Light Coral #F08080 ΔE 0.044
- Carnation #FD798F ΔE 0.044
- Medium Pink #F36196 ΔE 0.046
- Dusky Pink #CC7A8B ΔE 0.048
- Dull Pink #D5869D ΔE 0.050
Use #E7728A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.