#E770BD
Closest named color: Pale Magenta (#D767AD). oklch(70.8% 0.171 342.8), rgb(231, 112, 189).
Aa
Black text reads best on this color (7.45:1).
About this color
#E770BD is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.171 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.041 away. Black text reads best on it, at 7.45:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.45:1 |
| White text | 2.81:1 |
Values
| HEX | #E770BD |
| RGB | rgb(231, 112, 189) |
| HSL | hsl(321, 71%, 67%) |
| OKLCH | oklch(70.8% 0.171 342.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E770BD | 2.81:1 | Fails | Lc -58.9 | Large or bold text, headings |
| Black text on #E770BD | 7.45:1 | AAA | Lc 50.4 | Large or bold text, headings |
| #E770BD text on white | 2.81:1 | Fails | Lc 53.7 | Large or bold text, headings |
| #E770BD text on black | 7.45:1 | AAA | Lc -48.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F6CAE4
oklch(88.4% 0.06 342.1)
-
Step 300
300
#F1A5D3
oklch(80.9% 0.106 342.8)
-
Step 400
400 (this color)
#E770BD
oklch(70.8% 0.171 342.8)
-
Step 500
500
#DC40AC
oklch(63.1% 0.219 342.8)
-
Step 600
600
#C70297
oklch(55.6% 0.238 342.9)
-
Step 700
700
#A8007F
oklch(49% 0.21 342.9)
-
Step 800
800
#8B0069
oklch(42.7% 0.183 342.7)
-
Step 900
900
#701455
oklch(37.7% 0.142 343)
-
Step 950
950
#420F32
oklch(27% 0.09 342.8)
#E770BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #788EC0 | 0.182 |
| Deuteranopia (no green cones) | #99A1BA | 0.163 |
| Tritanopia (no blue cones) | #F3708E | 0.073 |
| Achromatopsia (no color) | #9A9A9A | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E770BD
#E770BD
oklch(70.8% 0.171 342.8)
- #00BE84
#00BE84
oklch(70.9% 0.154 162.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E770BD, closest first.
No curated palette has a color within ΔE 0.04 of #E770BD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.041
- Bubblegum #FF6CB5 ΔE 0.044
- Hot Pink #FF69B4 ΔE 0.044
- Orchid #DA70D6 ΔE 0.045
- Bubble Gum Pink #FF69AF ΔE 0.046
- Lavender Pink #DD85D7 ΔE 0.052
- Medium Pink #F36196 ΔE 0.059
- Purply Pink #F075E6 ΔE 0.061
Use #E770BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.