#E770AD
Closest named color: Pale Magenta (#D767AD). oklch(70.2% 0.162 350.1), rgb(231, 112, 173).
Aa
Black text reads best on this color (7.31:1).
About this color
#E770AD is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.162 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.038 away. Black text reads best on it, at 7.31:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.162) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.31:1 |
| White text | 2.86:1 |
Values
| HEX | #E770AD |
| RGB | rgb(231, 112, 173) |
| HSL | hsl(329, 71%, 67%) |
| OKLCH | oklch(70.2% 0.162 350.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E770AD | 2.86:1 | Fails | Lc -59.7 | Large or bold text, headings |
| Black text on #E770AD | 7.31:1 | AAA | Lc 49.6 | Large or bold text, headings |
| #E770AD text on white | 2.86:1 | Fails | Lc 54.4 | Large or bold text, headings |
| #E770AD text on black | 7.31:1 | AAA | Lc -47.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EC
oklch(93.5% 0.029 350.5)
-
Step 200
200
#F7CBDE
oklch(88.5% 0.055 350.5)
-
Step 300
300
#F3A6CA
oklch(81% 0.101 350)
-
Step 400
400 (this color)
#E770AD
oklch(70.2% 0.162 350.1)
-
Step 500
500
#DE449B
oklch(63.1% 0.207 349.9)
-
Step 600
600
#C91285
oklch(55.6% 0.224 350.1)
-
Step 700
700
#AC0070
oklch(49.1% 0.205 350.2)
-
Step 800
800
#8D085C
oklch(42.7% 0.173 350)
-
Step 900
900
#71164B
oklch(37.6% 0.135 350.1)
-
Step 950
950
#43102C
oklch(27.1% 0.085 350.4)
#E770AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7D8CAF | 0.176 |
| Deuteranopia (no green cones) | #9DA0AA | 0.159 |
| Tritanopia (no blue cones) | #F56C87 | 0.059 |
| Achromatopsia (no color) | #989898 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E770AD
#E770AD
oklch(70.2% 0.162 350.1)
- #00BA92
#00BA92
oklch(70.2% 0.139 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E770AD, closest first.
No curated palette has a color within ΔE 0.04 of #E770AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.038
- Medium Pink #F36196 ΔE 0.041
- Bubble Gum Pink #FF69AF ΔE 0.043
- Pale Violet Red #DB7093 ΔE 0.044
- Bubblegum #FF6CB5 ΔE 0.044
- Hot Pink #FF69B4 ΔE 0.044
- Rosy Pink #F6688E ΔE 0.050
- Carnation Pink #FF7FA7 ΔE 0.060
Use #E770AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.