#E77099
Closest named color: Pale Violet Red (#DB7093). oklch(69.6% 0.153 0.1), rgb(231, 112, 153).
Aa
Black text reads best on this color (7.17:1).
About this color
#E77099 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.153 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.023 away. Black text reads best on it, at 7.17:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.17:1 |
| White text | 2.92:1 |
Values
| HEX | #E77099 |
| RGB | rgb(231, 112, 153) |
| HSL | hsl(339, 71%, 67%) |
| OKLCH | oklch(69.6% 0.153 0.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77099 | 2.92:1 | Fails | Lc -60.5 | Content text, not long reading |
| Black text on #E77099 | 7.17:1 | AAA | Lc 48.8 | Large or bold text, headings |
| #E77099 text on white | 2.92:1 | Fails | Lc 55.2 | Large or bold text, headings |
| #E77099 text on black | 7.17:1 | AAA | Lc -46.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FBE3E9
oklch(93.7% 0.027 0.7)
-
Step 200
200
#F8CBD7
oklch(88.4% 0.053 0.4)
-
Step 300
300
#F4A7BE
oklch(80.9% 0.095 360)
-
Step 400
400 (this color)
#E77099
oklch(69.6% 0.153 0.1)
-
Step 500
500
#E14784
oklch(63.1% 0.196 0.2)
-
Step 600
600
#CC1B6E
oklch(55.6% 0.212 0.1)
-
Step 700
700
#B0035C
oklch(49.1% 0.198 0.1)
-
Step 800
800
#8F0F4B
oklch(42.7% 0.164 0.2)
-
Step 900
900
#73193F
oklch(37.8% 0.127 359.9)
-
Step 950
950
#441125
oklch(27.1% 0.081 360)
#E77099 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #83899A | 0.168 |
| Deuteranopia (no green cones) | #A29F96 | 0.154 |
| Tritanopia (no blue cones) | #F7677F | 0.044 |
| Achromatopsia (no color) | #979797 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77099
#E77099
oklch(69.6% 0.153 0.1)
- #00B6A0
#00B6A0
oklch(69.6% 0.126 180)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77099, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.023
- Rosy Pink #F6688E ΔE 0.030
- Medium Pink #F36196 ΔE 0.033
- Muted Pink #D1768F ΔE 0.043
- Carnation #FD798F ΔE 0.051
- Pale Magenta #D767AD ΔE 0.052
- Dull Pink #D5869D ΔE 0.054
- Bubble Gum Pink #FF69AF ΔE 0.055
Use #E77099 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.