#E77090
Closest named color: Pale Violet Red (#DB7093). oklch(69.3% 0.15 4.8), rgb(231, 112, 144).
Aa
Black text reads best on this color (7.11:1).
About this color
#E77090 is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.150 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.022 away. Black text reads best on it, at 7.11:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.11:1 |
| White text | 2.95:1 |
Values
| HEX | #E77090 |
| RGB | rgb(231, 112, 144) |
| HSL | hsl(344, 71%, 67%) |
| OKLCH | oklch(69.3% 0.15 4.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E77090 | 2.95:1 | Fails | Lc -60.8 | Content text, not long reading |
| Black text on #E77090 | 7.11:1 | AAA | Lc 48.5 | Large or bold text, headings |
| #E77090 text on white | 2.95:1 | Fails | Lc 55.5 | Large or bold text, headings |
| #E77090 text on black | 7.11:1 | AAA | Lc -46.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E7
oklch(93.6% 0.027 6.2)
-
Step 200
200
#F9CBD4
oklch(88.4% 0.053 5.1)
-
Step 300
300
#F5A7B9
oklch(80.9% 0.094 4.3)
-
Step 400
400 (this color)
#E77090
oklch(69.3% 0.15 4.8)
-
Step 500
500
#E2497A
oklch(63.2% 0.192 5)
-
Step 600
600
#CD1D63
oklch(55.6% 0.209 4.9)
-
Step 700
700
#B10752
oklch(49.1% 0.194 4.9)
-
Step 800
800
#901143
oklch(42.8% 0.161 5.2)
-
Step 900
900
#731A39
oklch(37.7% 0.124 4.6)
-
Step 950
950
#441121
oklch(26.9% 0.079 5)
#E77090 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #858891 | 0.165 |
| Deuteranopia (no green cones) | #A49F8D | 0.152 |
| Tritanopia (no blue cones) | #F8657C | 0.039 |
| Achromatopsia (no color) | #969696 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E77090
#E77090
oklch(69.3% 0.15 4.8)
- #00B4A6
#00B4A6
oklch(69.2% 0.122 185.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E77090, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.022
- Rosy Pink #F6688E ΔE 0.028
- Medium Pink #F36196 ΔE 0.037
- Muted Pink #D1768F ΔE 0.039
- Carnation #FD798F ΔE 0.047
- Dusky Pink #CC7A8B ΔE 0.051
- Dull Pink #D5869D ΔE 0.053
- Light Coral #F08080 ΔE 0.053
Use #E77090 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.