#E76DAD
Closest named color: Pale Magenta (#D767AD). oklch(69.8% 0.166 349.6), rgb(231, 109, 173).
Aa
Black text reads best on this color (7.18:1).
About this color
#E76DAD is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.166 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.034 away. Black text reads best on it, at 7.18:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.18:1 |
| White text | 2.92:1 |
Values
| HEX | #E76DAD |
| RGB | rgb(231, 109, 173) |
| HSL | hsl(329, 72%, 67%) |
| OKLCH | oklch(69.8% 0.166 349.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E76DAD | 2.92:1 | Fails | Lc -60.4 | Content text, not long reading |
| Black text on #E76DAD | 7.18:1 | AAA | Lc 49.0 | Large or bold text, headings |
| #E76DAD text on white | 2.92:1 | Fails | Lc 55.1 | Large or bold text, headings |
| #E76DAD text on black | 7.18:1 | AAA | Lc -46.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F8CADF
oklch(88.5% 0.058 349.2)
-
Step 300
300
#F4A5CB
oklch(81% 0.104 349.3)
-
Step 400
400 (this color)
#E76DAD
oklch(69.8% 0.166 349.6)
-
Step 500
500
#E0409C
oklch(63.1% 0.213 349.7)
-
Step 600
600
#CB0387
oklch(55.6% 0.231 349.6)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8E015D
oklch(42.7% 0.178 349.6)
-
Step 900
900
#72144C
oklch(37.7% 0.138 349.6)
-
Step 950
950
#430F2D
oklch(27% 0.087 349)
#E76DAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7B8AAF | 0.180 |
| Deuteranopia (no green cones) | #9B9FAA | 0.164 |
| Tritanopia (no blue cones) | #F56986 | 0.060 |
| Achromatopsia (no color) | #979797 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E76DAD
#E76DAD
oklch(69.8% 0.166 349.6)
- #00B990
#00B990
oklch(69.9% 0.139 169.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E76DAD, closest first.
No curated palette has a color within ΔE 0.04 of #E76DAD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.034
- Medium Pink #F36196 ΔE 0.039
- Bubble Gum Pink #FF69AF ΔE 0.043
- Hot Pink #FF69B4 ΔE 0.044
- Bubblegum #FF6CB5 ΔE 0.044
- Pale Violet Red #DB7093 ΔE 0.045
- Rosy Pink #F6688E ΔE 0.051
- Muted Pink #D1768F ΔE 0.065
Use #E76DAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.