#E769A4
Closest named color: Medium Pink (#F36196). oklch(69% 0.168 353.1), rgb(231, 105, 164).
Aa
Black text reads best on this color (6.95:1).
About this color
#E769A4 is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.168 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.029 away. Black text reads best on it, at 6.95:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 6.95:1 |
| White text | 3.01:1 |
Values
| HEX | #E769A4 |
| RGB | rgb(231, 105, 164) |
| HSL | hsl(332, 72%, 66%) |
| OKLCH | oklch(69% 0.168 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E769A4 | 3.01:1 | AA large text | Lc -61.7 | Content text, not long reading |
| Black text on #E769A4 | 6.95:1 | AA | Lc 47.7 | Large or bold text, headings |
| #E769A4 text on white | 3.01:1 | AA large text | Lc 56.4 | Large or bold text, headings |
| #E769A4 text on black | 6.95:1 | AA | Lc -45.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F9CADC
oklch(88.5% 0.058 353.4)
-
Step 300
300
#F6A4C6
oklch(80.8% 0.105 353.2)
-
Step 400
400 (this color)
#E769A4
oklch(69% 0.168 353.1)
-
Step 500
500
#E33E94
oklch(63.1% 0.214 353.2)
-
Step 600
600
#CD007E
oklch(55.6% 0.229 353.3)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#8F0057
oklch(42.6% 0.176 352.9)
-
Step 900
900
#741248
oklch(37.7% 0.139 352.9)
-
Step 950
950
#450E2A
oklch(27.1% 0.089 353.5)
#E769A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7A86A6 | 0.183 |
| Deuteranopia (no green cones) | #9C9DA1 | 0.167 |
| Tritanopia (no blue cones) | #F76380 | 0.057 |
| Achromatopsia (no color) | #949494 | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E769A4
#E769A4
oklch(69% 0.168 353.1)
- #00B594
#00B594
oklch(68.9% 0.132 173.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E769A4, closest first.
No curated palette has a color within ΔE 0.04 of #E769A4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.029
- Pale Magenta #D767AD ΔE 0.034
- Pale Violet Red #DB7093 ΔE 0.038
- Rosy Pink #F6688E ΔE 0.042
- Bubble Gum Pink #FF69AF ΔE 0.046
- Hot Pink #FF69B4 ΔE 0.049
- Bubblegum #FF6CB5 ΔE 0.050
- Muted Pink #D1768F ΔE 0.059
Use #E769A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.