#E76990
Closest named color: Pale Violet Red (#DB7093). oklch(68.3% 0.16 2.8), rgb(231, 105, 144).
Aa
Black text reads best on this color (6.82:1).
About this color
#E76990 is a medium-light, vivid pink. In OKLCH its lightness is 68%, its chroma 0.160 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.023 away. Black text reads best on it, at 6.82:1.
| Hue family | Pinks |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.160) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 6.82:1 |
| White text | 3.07:1 |
Values
| HEX | #E76990 |
| RGB | rgb(231, 105, 144) |
| HSL | hsl(341, 72%, 66%) |
| OKLCH | oklch(68.3% 0.16 2.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E76990 | 3.07:1 | AA large text | Lc -62.5 | Content text, not long reading |
| Black text on #E76990 | 6.82:1 | AA | Lc 46.9 | Large or bold text, headings |
| #E76990 text on white | 3.07:1 | AA large text | Lc 57.1 | Large or bold text, headings |
| #E76990 text on black | 6.82:1 | AA | Lc -44.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FACBD6
oklch(88.6% 0.055 2.6)
-
Step 300
300
#F8A5BA
oklch(80.9% 0.101 3.1)
-
Step 400
400 (this color)
#E76990
oklch(68.3% 0.16 2.8)
-
Step 500
500
#E6417E
oklch(63.1% 0.205 2.8)
-
Step 600
600
#D10467
oklch(55.6% 0.223 2.9)
-
Step 700
700
#B10056
oklch(49% 0.198 2.8)
-
Step 800
800
#920146
oklch(42.6% 0.171 2.8)
-
Step 900
900
#76143B
oklch(37.8% 0.134 2.8)
-
Step 950
950
#450F23
oklch(27% 0.084 2.1)
#E76990 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7F8491 | 0.177 |
| Deuteranopia (no green cones) | #A09C8D | 0.163 |
| Tritanopia (no blue cones) | #F85D78 | 0.043 |
| Achromatopsia (no color) | #939393 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E76990
#E76990
oklch(68.3% 0.16 2.8)
- #00B1A0
#00B1A0
oklch(68.3% 0.122 182.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E76990, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.023
- Rosy Pink #F6688E ΔE 0.027
- Medium Pink #F36196 ΔE 0.027
- Muted Pink #D1768F ΔE 0.045
- Warm Pink #FB5581 ΔE 0.046
- Pale Magenta #D767AD ΔE 0.055
- Carnation #FD798F ΔE 0.057
- Dusky Pink #CC7A8B ΔE 0.058
Use #E76990 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.