#E7698A
Closest named color: Pale Violet Red (#DB7093). oklch(68.2% 0.159 5.8), rgb(231, 105, 138).
Aa
Black text reads best on this color (6.78:1).
About this color
#E7698A is a medium-light, vivid pink. In OKLCH its lightness is 68%, its chroma 0.159 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.025 away. Black text reads best on it, at 6.78:1.
| Hue family | Pinks |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.159) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 6.78:1 |
| White text | 3.09:1 |
Values
| HEX | #E7698A |
| RGB | rgb(231, 105, 138) |
| HSL | hsl(344, 72%, 66%) |
| OKLCH | oklch(68.2% 0.159 5.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7698A | 3.09:1 | AA large text | Lc -62.7 | Content text, not long reading |
| Black text on #E7698A | 6.78:1 | AA | Lc 46.7 | Large or bold text, headings |
| #E7698A text on white | 3.09:1 | AA large text | Lc 57.3 | Large or bold text, headings |
| #E7698A text on black | 6.78:1 | AA | Lc -44.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FACBD3
oklch(88.5% 0.054 6.8)
-
Step 300
300
#F8A6B7
oklch(81% 0.099 5.9)
-
Step 400
400 (this color)
#E7698A
oklch(68.2% 0.159 5.8)
-
Step 500
500
#E64277
oklch(63% 0.202 5.7)
-
Step 600
600
#D20760
oklch(55.7% 0.221 5.8)
-
Step 700
700
#B20050
oklch(49.1% 0.197 5.7)
-
Step 800
800
#930341
oklch(42.7% 0.17 5.8)
-
Step 900
900
#761537
oklch(37.7% 0.132 5.8)
-
Step 950
950
#460F20
oklch(27% 0.084 6.2)
#E7698A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #81838B | 0.175 |
| Deuteranopia (no green cones) | #A19C87 | 0.162 |
| Tritanopia (no blue cones) | #F95C75 | 0.042 |
| Achromatopsia (no color) | #929292 | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7698A
#E7698A
oklch(68.2% 0.159 5.8)
- #00B0A4
#00B0A4
oklch(68.1% 0.119 186.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7698A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.025
- Rosy Pink #F6688E ΔE 0.028
- Medium Pink #F36196 ΔE 0.032
- Muted Pink #D1768F ΔE 0.044
- Warm Pink #FB5581 ΔE 0.045
- Carnation #FD798F ΔE 0.056
- Dusky Pink #CC7A8B ΔE 0.056
- Paradise Pink #EF476F ΔE 0.059
Use #E7698A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.