#E76978
Closest named color: Pale Violet Red (#DB7093). oklch(67.7% 0.157 14.9), rgb(231, 105, 120).
Aa
Black text reads best on this color (6.68:1).
About this color
#E76978 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.157 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.041 away. Black text reads best on it, at 6.68:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 6.68:1 |
| White text | 3.13:1 |
Values
| HEX | #E76978 |
| RGB | rgb(231, 105, 120) |
| HSL | hsl(353, 72%, 66%) |
| OKLCH | oklch(67.7% 0.157 14.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E76978 | 3.13:1 | AA large text | Lc -63.3 | Content text, not long reading |
| Black text on #E76978 | 6.68:1 | AA | Lc 46.2 | Large or bold text, headings |
| #E76978 text on white | 3.13:1 | AA large text | Lc 57.9 | Large or bold text, headings |
| #E76978 text on black | 6.68:1 | AA | Lc -43.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FBCBCE
oklch(88.5% 0.055 14)
-
Step 300
300
#F9A7AC
oklch(81% 0.097 15.4)
-
Step 400
400 (this color)
#E76978
oklch(67.7% 0.157 14.9)
-
Step 500
500
#E84461
oklch(63% 0.2 15)
-
Step 600
600
#D40E48
oklch(55.6% 0.217 15.1)
-
Step 700
700
#B5003B
oklch(49.1% 0.196 15)
-
Step 800
800
#940630
oklch(42.6% 0.167 14.9)
-
Step 900
900
#77162A
oklch(37.6% 0.13 15.2)
-
Step 950
950
#461019
oklch(27% 0.082 15)
#E76978 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #848178 | 0.171 |
| Deuteranopia (no green cones) | #A49B75 | 0.158 |
| Tritanopia (no blue cones) | #FA586F | 0.041 |
| Achromatopsia (no color) | #919191 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E76978
#E76978
oklch(67.7% 0.157 14.9)
- #00ADAD
#00ADAD
oklch(67.7% 0.116 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E76978, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.041
- Rosy Pink #F6688E ΔE 0.041
- Coral Pink #FF6163 ΔE 0.048
- Muted Pink #D1768F ΔE 0.049
- Warm Pink #FB5581 ΔE 0.051
- Medium Pink #F36196 ΔE 0.053
- Light Coral #F08080 ΔE 0.053
- Grapefruit #FD5956 ΔE 0.054
Use #E76978 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.