#E768B4
Closest named color: Pale Magenta (#D767AD). oklch(69.4% 0.178 345.8), rgb(231, 104, 180).
Aa
Black text reads best on this color (7.03:1).
About this color
#E768B4 is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.178 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.031 away. Black text reads best on it, at 7.03:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.178) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.03:1 |
| White text | 2.98:1 |
Values
| HEX | #E768B4 |
| RGB | rgb(231, 104, 180) |
| HSL | hsl(324, 73%, 66%) |
| OKLCH | oklch(69.4% 0.178 345.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E768B4 | 2.98:1 | Fails | Lc -61.2 | Content text, not long reading |
| Black text on #E768B4 | 7.03:1 | AAA | Lc 48.2 | Large or bold text, headings |
| #E768B4 text on white | 2.98:1 | Fails | Lc 55.9 | Large or bold text, headings |
| #E768B4 text on black | 7.03:1 | AAA | Lc -45.9 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F8
oklch(97.2% 0.015 345.5)
-
Step 100
100
#FBE2EE
oklch(93.6% 0.031 347.1)
-
Step 200
200
#F9C9E2
oklch(88.5% 0.063 345.8)
-
Step 300
300
#F5A3D0
oklch(80.9% 0.112 345.8)
-
Step 400
400 (this color)
#E768B4
oklch(69.4% 0.178 345.8)
-
Step 500
500
#E138A6
oklch(63% 0.228 345.8)
-
Step 600
600
#C90090
oklch(55.6% 0.236 345.8)
-
Step 700
700
#AA0079
oklch(49.1% 0.208 345.9)
-
Step 800
800
#8D0064
oklch(42.8% 0.181 345.8)
-
Step 900
900
#730D52
oklch(37.7% 0.148 345.7)
-
Step 950
950
#440C30
oklch(27% 0.094 345.9)
#E768B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7488B6 | 0.192 |
| Deuteranopia (no green cones) | #979DB1 | 0.172 |
| Tritanopia (no blue cones) | #F56686 | 0.072 |
| Achromatopsia (no color) | #959595 | 0.180 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E768B4
#E768B4
oklch(69.4% 0.178 345.8)
- #00B887
#00B887
oklch(69.4% 0.145 165.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E768B4, closest first.
No curated palette has a color within ΔE 0.04 of #E768B4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.031
- Hot Pink #FF69B4 ΔE 0.044
- Bubble Gum Pink #FF69AF ΔE 0.045
- Bubblegum #FF6CB5 ΔE 0.046
- Medium Pink #F36196 ΔE 0.047
- Orchid #DA70D6 ΔE 0.054
- Pale Violet Red #DB7093 ΔE 0.059
- Barbie Pink #FE46A5 ΔE 0.062
Use #E768B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.