#E768AB
Closest named color: Pale Magenta (#D767AD). oklch(69.1% 0.173 349.7), rgb(231, 104, 171).
Aa
Black text reads best on this color (6.96:1).
About this color
#E768AB is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.173 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.030 away. Black text reads best on it, at 6.96:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.96:1 |
| White text | 3.01:1 |
Values
| HEX | #E768AB |
| RGB | rgb(231, 104, 171) |
| HSL | hsl(328, 73%, 66%) |
| OKLCH | oklch(69.1% 0.173 349.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E768AB | 3.01:1 | AA large text | Lc -61.6 | Content text, not long reading |
| Black text on #E768AB | 6.96:1 | AA | Lc 47.8 | Large or bold text, headings |
| #E768AB text on white | 3.01:1 | AA large text | Lc 56.3 | Large or bold text, headings |
| #E768AB text on black | 6.96:1 | AA | Lc -45.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F6A4CB
oklch(81% 0.108 349.8)
-
Step 400
400 (this color)
#E768AB
oklch(69.1% 0.173 349.7)
-
Step 500
500
#E33B9C
oklch(63.2% 0.221 350)
-
Step 600
600
#CB0087
oklch(55.6% 0.232 349.5)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900
#740F4C
oklch(37.7% 0.144 350)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#E768AB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7787AD | 0.188 |
| Deuteranopia (no green cones) | #999DA8 | 0.171 |
| Tritanopia (no blue cones) | #F66482 | 0.064 |
| Achromatopsia (no color) | #949494 | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E768AB
#E768AB
oklch(69.1% 0.173 349.7)
- #00B68E
#00B68E
oklch(69% 0.137 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E768AB, closest first.
No curated palette has a color within ΔE 0.04 of #E768AB.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.030
- Medium Pink #F36196 ΔE 0.036
- Bubble Gum Pink #FF69AF ΔE 0.044
- Hot Pink #FF69B4 ΔE 0.045
- Bubblegum #FF6CB5 ΔE 0.047
- Pale Violet Red #DB7093 ΔE 0.047
- Rosy Pink #F6688E ΔE 0.051
- Barbie Pink #FE46A5 ΔE 0.062
Use #E768AB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.