#E76788
Closest named color: Pale Violet Red (#DB7093). oklch(67.8% 0.161 6.3), rgb(231, 103, 136).
Aa
Black text reads best on this color (6.69:1).
About this color
#E76788 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.161 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.027 away. Black text reads best on it, at 6.69:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.161) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 6.69:1 |
| White text | 3.13:1 |
Values
| HEX | #E76788 |
| RGB | rgb(231, 103, 136) |
| HSL | hsl(345, 73%, 65%) |
| OKLCH | oklch(67.8% 0.161 6.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E76788 | 3.13:1 | AA large text | Lc -63.2 | Content text, not long reading |
| Black text on #E76788 | 6.69:1 | AA | Lc 46.2 | Large or bold text, headings |
| #E76788 text on white | 3.13:1 | AA large text | Lc 57.8 | Large or bold text, headings |
| #E76788 text on black | 6.69:1 | AA | Lc -43.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FBCAD3
oklch(88.4% 0.057 6)
-
Step 300
300
#F9A5B6
oklch(80.9% 0.101 6.3)
-
Step 400
400 (this color)
#E76788
oklch(67.8% 0.161 6.3)
-
Step 500
500
#E84076
oklch(63.2% 0.206 6.2)
-
Step 600
600
#D3005E
oklch(55.6% 0.223 6.5)
-
Step 700
700
#B2004F
oklch(49% 0.197 6.1)
-
Step 800
800
#940040
oklch(42.8% 0.172 6.4)
-
Step 900
900
#771336
oklch(37.7% 0.135 6.4)
-
Step 950
950
#460F20
oklch(27% 0.084 6.2)
#E76788 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7F8289 | 0.179 |
| Deuteranopia (no green cones) | #A19B85 | 0.164 |
| Tritanopia (no blue cones) | #F95973 | 0.042 |
| Achromatopsia (no color) | #919191 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E76788
#E76788
oklch(67.8% 0.161 6.3)
- #00AFA3
#00AFA3
oklch(67.9% 0.119 186.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E76788, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.027
- Rosy Pink #F6688E ΔE 0.029
- Medium Pink #F36196 ΔE 0.032
- Warm Pink #FB5581 ΔE 0.043
- Muted Pink #D1768F ΔE 0.045
- Paradise Pink #EF476F ΔE 0.055
- Dusky Pink #CC7A8B ΔE 0.058
- Carnation #FD798F ΔE 0.059
Use #E76788 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.