#E7667F
Closest named color: Pale Violet Red (#DB7093). oklch(67.5% 0.161 10.4), rgb(231, 102, 127).
Aa
Black text reads best on this color (6.60:1).
About this color
#E7667F is a medium-light, vivid red. In OKLCH its lightness is 67%, its chroma 0.161 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.034 away. Black text reads best on it, at 6.60:1.
| Hue family | Reds |
| Lightness | medium-light (67%) |
| Chroma | vivid (0.161) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 6.60:1 |
| White text | 3.17:1 |
Values
| HEX | #E7667F |
| RGB | rgb(231, 102, 127) |
| HSL | hsl(348, 73%, 65%) |
| OKLCH | oklch(67.5% 0.161 10.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7667F | 3.17:1 | AA large text | Lc -63.7 | Content text, not long reading |
| Black text on #E7667F | 6.60:1 | AA | Lc 45.7 | Large or bold text, headings |
| #E7667F text on white | 3.17:1 | AA large text | Lc 58.3 | Large or bold text, headings |
| #E7667F text on black | 6.60:1 | AA | Lc -43.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FDE2E5
oklch(93.6% 0.03 10)
-
Step 200
200
#FCCBD0
oklch(88.6% 0.056 11.4)
-
Step 300
300
#FAA5B1
oklch(80.9% 0.101 10.3)
-
Step 400
400 (this color)
#E7667F
oklch(67.5% 0.161 10.4)
-
Step 500
500
#E9406B
oklch(63% 0.205 10.6)
-
Step 600
600
#D40054
oklch(55.6% 0.222 10.3)
-
Step 700
700
#B40046
oklch(49.2% 0.197 10.4)
-
Step 800
800
#950038
oklch(42.8% 0.171 10.6)
-
Step 900
900
#781330
oklch(37.7% 0.134 10.7)
-
Step 950
950
#470F1C
oklch(27.1% 0.085 11.3)
#E7667F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #81807F | 0.176 |
| Deuteranopia (no green cones) | #A29A7C | 0.163 |
| Tritanopia (no blue cones) | #FA566F | 0.041 |
| Achromatopsia (no color) | #909090 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7667F
#E7667F
oklch(67.5% 0.161 10.4)
- #00ADA7
#00ADA7
oklch(67.5% 0.116 190.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7667F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.034
- Rosy Pink #F6688E ΔE 0.034
- Medium Pink #F36196 ΔE 0.042
- Warm Pink #FB5581 ΔE 0.043
- Muted Pink #D1768F ΔE 0.048
- Paradise Pink #EF476F ΔE 0.051
- Coral Pink #FF6163 ΔE 0.055
- Dusky Pink #CC7A8B ΔE 0.058
Use #E7667F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.