#E76498
Closest named color: Medium Pink (#F36196). oklch(67.9% 0.17 357.8), rgb(231, 100, 152).
Aa
Black text reads best on this color (6.67:1).
About this color
#E76498 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.170 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.022 away. Black text reads best on it, at 6.67:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 6.67:1 |
| White text | 3.14:1 |
Values
| HEX | #E76498 |
| RGB | rgb(231, 100, 152) |
| HSL | hsl(336, 73%, 65%) |
| OKLCH | oklch(67.9% 0.17 357.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E76498 | 3.14:1 | AA large text | Lc -63.3 | Content text, not long reading |
| Black text on #E76498 | 6.67:1 | AA | Lc 46.1 | Large or bold text, headings |
| #E76498 text on white | 3.14:1 | AA large text | Lc 57.9 | Large or bold text, headings |
| #E76498 text on black | 6.67:1 | AA | Lc -43.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FBCAD9
oklch(88.6% 0.059 358.1)
-
Step 300
300
#F9A4C0
oklch(81% 0.106 358.4)
-
Step 400
400 (this color)
#E76498
oklch(67.9% 0.17 357.8)
-
Step 500
500
#E73A89
oklch(63.1% 0.217 357.9)
-
Step 600
600
#CF0073
oklch(55.5% 0.226 357.8)
-
Step 700
700
#AF0061
oklch(49% 0.2 357.5)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900
#770E42
oklch(37.8% 0.143 357.6)
-
Step 950
950
#460D26
oklch(27% 0.089 358.4)
#E76498 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #79829A | 0.188 |
| Deuteranopia (no green cones) | #9C9A95 | 0.171 |
| Tritanopia (no blue cones) | #F85A78 | 0.052 |
| Achromatopsia (no color) | #919191 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E76498
#E76498
oklch(67.9% 0.17 357.8)
- #00B198
#00B198
oklch(68% 0.125 177.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E76498, closest first.
No curated palette has a color within ΔE 0.04 of #E76498.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.022
- Pale Violet Red #DB7093 ΔE 0.033
- Rosy Pink #F6688E ΔE 0.035
- Pale Magenta #D767AD ΔE 0.042
- Warm Pink #FB5581 ΔE 0.047
- Bubble Gum Pink #FF69AF ΔE 0.055
- Muted Pink #D1768F ΔE 0.055
- Hot Pink #FF69B4 ΔE 0.059
Use #E76498 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.