#E76491
Closest named color: Medium Pink (#F36196). oklch(67.7% 0.168 1.1), rgb(231, 100, 145).
Aa
Black text reads best on this color (6.62:1).
About this color
#E76491 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.168 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.023 away. Black text reads best on it, at 6.62:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 6.62:1 |
| White text | 3.16:1 |
Values
| HEX | #E76491 |
| RGB | rgb(231, 100, 145) |
| HSL | hsl(339, 73%, 65%) |
| OKLCH | oklch(67.7% 0.168 1.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E76491 | 3.16:1 | AA large text | Lc -63.6 | Content text, not long reading |
| Black text on #E76491 | 6.62:1 | AA | Lc 45.9 | Large or bold text, headings |
| #E76491 text on white | 3.16:1 | AA large text | Lc 58.2 | Large or bold text, headings |
| #E76491 text on black | 6.62:1 | AA | Lc -43.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FBCAD7
oklch(88.5% 0.058 0.7)
-
Step 300
300
#F9A4BC
oklch(80.9% 0.104 1.3)
-
Step 400
400 (this color)
#E76491
oklch(67.7% 0.168 1.1)
-
Step 500
500
#E83B81
oklch(63% 0.214 1.2)
-
Step 600
600
#D1006B
oklch(55.6% 0.225 1.2)
-
Step 700
700
#B1005A
oklch(49.2% 0.199 1.1)
-
Step 800
800
#920049
oklch(42.7% 0.173 1.1)
-
Step 900
900
#770F3D
oklch(37.7% 0.14 1)
-
Step 950
950
#460D24
oklch(27% 0.088 0.6)
#E76491 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7B8192 | 0.185 |
| Deuteranopia (no green cones) | #9D9A8E | 0.170 |
| Tritanopia (no blue cones) | #F85875 | 0.047 |
| Achromatopsia (no color) | #919191 | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E76491
#E76491
oklch(67.7% 0.168 1.1)
- #00AF9C
#00AF9C
oklch(67.6% 0.122 181.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E76491, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.023
- Pale Violet Red #DB7093 ΔE 0.030
- Rosy Pink #F6688E ΔE 0.031
- Warm Pink #FB5581 ΔE 0.043
- Pale Magenta #D767AD ΔE 0.050
- Muted Pink #D1768F ΔE 0.051
- Paradise Pink #EF476F ΔE 0.057
- Bubble Gum Pink #FF69AF ΔE 0.061
Use #E76491 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.