#E76474
Closest named color: Rosy Pink (#F6688E). oklch(66.9% 0.163 15.2), rgb(231, 100, 116).
Aa
Black text reads best on this color (6.47:1).
About this color
#E76474 is a medium-light, vivid red. In OKLCH its lightness is 67%, its chroma 0.163 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Rosy Pink (#F6688E), ΔE 0.045 away. Black text reads best on it, at 6.47:1.
| Hue family | Reds |
| Lightness | medium-light (67%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Rosy Pink (#F6688E) |
| Black text | 6.47:1 |
| White text | 3.24:1 |
Values
| HEX | #E76474 |
| RGB | rgb(231, 100, 116) |
| HSL | hsl(353, 73%, 65%) |
| OKLCH | oklch(66.9% 0.163 15.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E76474 | 3.24:1 | AA large text | Lc -64.5 | Content text, not long reading |
| Black text on #E76474 | 6.47:1 | AA | Lc 45.0 | Non-text elements, placeholder text |
| #E76474 text on white | 3.24:1 | AA large text | Lc 59.1 | Large or bold text, headings |
| #E76474 text on black | 6.47:1 | AA | Lc -42.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FDE2E3
oklch(93.5% 0.03 15.1)
-
Step 200
200
#FCCBCD
oklch(88.5% 0.056 15.5)
-
Step 300
300
#FBA5AB
oklch(80.8% 0.102 15)
-
Step 400
400 (this color)
#E76474
oklch(66.9% 0.163 15.2)
-
Step 500
500
#EC3F5F
oklch(63.2% 0.208 15.3)
-
Step 600
600
#D60047
oklch(55.7% 0.223 15.1)
-
Step 700
700
#B5003A
oklch(49.1% 0.196 15.4)
-
Step 800
800
#96002F
oklch(42.8% 0.171 15.2)
-
Step 900
900
#791229
oklch(37.7% 0.136 15.2)
-
Step 950
950
#470E18
oklch(26.9% 0.086 15.2)
#E76474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #817E74 | 0.178 |
| Deuteranopia (no green cones) | #A29971 | 0.165 |
| Tritanopia (no blue cones) | #FB516A | 0.043 |
| Achromatopsia (no color) | #8F8F8F | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E76474
#E76474
oklch(66.9% 0.163 15.2)
- #00AAAB
#00AAAB
oklch(66.9% 0.114 195.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E76474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rosy Pink #F6688E ΔE 0.045
- Pale Violet Red #DB7093 ΔE 0.046
- Pastel Red #DB5856 ΔE 0.047
- Coral Pink #FF6163 ΔE 0.048
- Warm Pink #FB5581 ΔE 0.048
- Paradise Pink #EF476F ΔE 0.049
- Grapefruit #FD5956 ΔE 0.051
- Medium Pink #F36196 ΔE 0.054
Use #E76474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.