#E76397
Closest named color: Medium Pink (#F36196). oklch(67.8% 0.171 358), rgb(231, 99, 151).
Aa
Black text reads best on this color (6.62:1).
About this color
#E76397 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.171 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.022 away. Black text reads best on it, at 6.62:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 6.62:1 |
| White text | 3.16:1 |
Values
| HEX | #E76397 |
| RGB | rgb(231, 99, 151) |
| HSL | hsl(336, 73%, 65%) |
| OKLCH | oklch(67.8% 0.171 358) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E76397 | 3.16:1 | AA large text | Lc -63.6 | Content text, not long reading |
| Black text on #E76397 | 6.62:1 | AA | Lc 45.9 | Large or bold text, headings |
| #E76397 text on white | 3.16:1 | AA large text | Lc 58.2 | Large or bold text, headings |
| #E76397 text on black | 6.62:1 | AA | Lc -43.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2EA
oklch(93.6% 0.03 357.1)
-
Step 200
200
#FBC9D9
oklch(88.4% 0.06 357.3)
-
Step 300
300
#F9A3C0
oklch(80.8% 0.107 358)
-
Step 400
400 (this color)
#E76397
oklch(67.8% 0.171 358)
-
Step 500
500
#E83989
oklch(63.1% 0.218 358)
-
Step 600
600
#CF0073
oklch(55.5% 0.226 357.8)
-
Step 700
700
#B00060
oklch(49.2% 0.2 358.2)
-
Step 800
800
#91004E
oklch(42.7% 0.174 358.2)
-
Step 900
900
#770D41
oklch(37.7% 0.143 358.1)
-
Step 950
950
#460C26
oklch(26.9% 0.09 358)
#E76397 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #798199 | 0.188 |
| Deuteranopia (no green cones) | #9C9A94 | 0.172 |
| Tritanopia (no blue cones) | #F85977 | 0.052 |
| Achromatopsia (no color) | #919191 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E76397
#E76397
oklch(67.8% 0.171 358)
- #00B098
#00B098
oklch(67.8% 0.124 178.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E76397, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.022
- Pale Violet Red #DB7093 ΔE 0.034
- Rosy Pink #F6688E ΔE 0.036
- Pale Magenta #D767AD ΔE 0.043
- Warm Pink #FB5581 ΔE 0.046
- Bubble Gum Pink #FF69AF ΔE 0.056
- Muted Pink #D1768F ΔE 0.056
- Hot Pink #FF69B4 ΔE 0.060
Use #E76397 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.