#E760A4
Closest named color: Pale Magenta (#D767AD). oklch(67.8% 0.181 351.7), rgb(231, 96, 164).
Aa
Black text reads best on this color (6.60:1).
About this color
#E760A4 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.181 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.031 away. Black text reads best on it, at 6.60:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.181) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.60:1 |
| White text | 3.17:1 |
Values
| HEX | #E760A4 |
| RGB | rgb(231, 96, 164) |
| HSL | hsl(330, 74%, 64%) |
| OKLCH | oklch(67.8% 0.181 351.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E760A4 | 3.17:1 | AA large text | Lc -63.6 | Content text, not long reading |
| Black text on #E760A4 | 6.60:1 | AA | Lc 45.8 | Large or bold text, headings |
| #E760A4 text on white | 3.17:1 | AA large text | Lc 58.2 | Large or bold text, headings |
| #E760A4 text on black | 6.60:1 | AA | Lc -43.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE1EC
oklch(93.5% 0.033 351.2)
-
Step 200
200
#FBC9DE
oklch(88.5% 0.063 351.4)
-
Step 300
300
#F9A2C9
oklch(80.9% 0.113 351.5)
-
Step 400
400 (this color)
#E760A4
oklch(67.8% 0.181 351.7)
-
Step 500
500
#E83199
oklch(63.1% 0.232 351.6)
-
Step 600
600
#CC0082
oklch(55.6% 0.231 351.6)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900
#77074A
oklch(37.8% 0.151 351.9)
-
Step 950
950
#460A2B
oklch(26.9% 0.095 352.1)
#E760A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7281A6 | 0.199 |
| Deuteranopia (no green cones) | #9799A1 | 0.179 |
| Tritanopia (no blue cones) | #F7597B | 0.064 |
| Achromatopsia (no color) | #909090 | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E760A4
#E760A4
oklch(67.8% 0.181 351.7)
- #00B18E
#00B18E
oklch(67.7% 0.131 171.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E760A4, closest first.
No curated palette has a color within ΔE 0.04 of #E760A4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.031
- Medium Pink #F36196 ΔE 0.032
- Pale Violet Red #DB7093 ΔE 0.050
- Bubble Gum Pink #FF69AF ΔE 0.051
- Rosy Pink #F6688E ΔE 0.052
- Hot Pink #FF69B4 ΔE 0.053
- Barbie Pink #FE46A5 ΔE 0.053
- Bubblegum #FF6CB5 ΔE 0.055
Use #E760A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.