#E74BA4
Closest named color: Barbie Pink (#FE46A5). oklch(65.5% 0.209 349.3), rgb(231, 75, 164).
Aa
Black text reads best on this color (5.94:1).
About this color
#E74BA4 is a medium-light, vivid red. In OKLCH its lightness is 66%, its chroma 0.209 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Barbie Pink (#FE46A5), ΔE 0.042 away. Black text reads best on it, at 5.94:1.
| Hue family | Reds |
| Lightness | medium-light (66%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Barbie Pink (#FE46A5) |
| Black text | 5.94:1 |
| White text | 3.53:1 |
Values
| HEX | #E74BA4 |
| RGB | rgb(231, 75, 164) |
| HSL | hsl(326, 76%, 60%) |
| OKLCH | oklch(65.5% 0.209 349.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74BA4 | 3.53:1 | AA large text | Lc -67.4 | Content text, not long reading |
| Black text on #E74BA4 | 5.94:1 | AA | Lc 42.2 | Non-text elements, placeholder text |
| #E74BA4 text on white | 3.53:1 | AA large text | Lc 61.9 | Content text, not long reading |
| #E74BA4 text on black | 5.94:1 | AA | Lc -39.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CADF
oklch(88.4% 0.057 348.6)
-
Step 300
300
#F3A5CB
oklch(80.8% 0.103 349)
-
Step 400
400
#E971B0
oklch(70.7% 0.164 349.4)
-
Step 500
500 (this color)
#E74BA4
oklch(65.5% 0.209 349.3)
-
Step 600
600
#C90D87
oklch(55.5% 0.227 349.2)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8D055D
oklch(42.7% 0.175 349.4)
-
Step 900
900
#72154C
oklch(37.7% 0.137 349.8)
-
Step 950
950
#430F2D
oklch(27% 0.087 349)
#E74BA4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6177A7 | 0.232 |
| Deuteranopia (no green cones) | #8E92A0 | 0.206 |
| Tritanopia (no blue cones) | #F74471 | 0.080 |
| Achromatopsia (no color) | #888888 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74BA4
#E74BA4
oklch(65.5% 0.209 349.3)
- #00AA83
#00AA83
oklch(65.6% 0.131 169)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74BA4, closest first.
No curated palette has a color within ΔE 0.04 of #E74BA4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Barbie Pink #FE46A5 ΔE 0.042
- Pale Magenta #D767AD ΔE 0.052
- Neon Pink #F72585 ΔE 0.058
- Medium Pink #F36196 ΔE 0.059
- Deep Pink #FF1493 ΔE 0.061
- Shocking Pink #FE02A2 ΔE 0.063
- Electric Pink #FF0490 ΔE 0.065
- Strong Pink #FF0789 ΔE 0.068
Use #E74BA4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.