#E74B74
Closest named color: Paradise Pink (#EF476F). oklch(64% 0.193 8.7), rgb(231, 75, 116).
Aa
Black text reads best on this color (5.65:1).
About this color
#E74B74 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.193 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.016 away. Black text reads best on it, at 5.65:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.65:1 |
| White text | 3.71:1 |
Values
| HEX | #E74B74 |
| RGB | rgb(231, 75, 116) |
| HSL | hsl(344, 76%, 60%) |
| OKLCH | oklch(64% 0.193 8.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74B74 | 3.71:1 | AA large text | Lc -69.1 | Content text, not long reading |
| Black text on #E74B74 | 5.65:1 | AA | Lc 40.4 | Non-text elements, placeholder text |
| #E74B74 text on white | 3.71:1 | AA large text | Lc 63.6 | Content text, not long reading |
| #E74B74 text on black | 5.65:1 | AA | Lc -38.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CBD2
oklch(88.4% 0.053 7.9)
-
Step 300
300
#F6A7B4
oklch(80.8% 0.094 8.6)
-
Step 400
400
#EE748D
oklch(70.7% 0.152 8.9)
-
Step 500
500 (this color)
#E74B74
oklch(64% 0.193 8.7)
-
Step 600
600
#CF1B5A
oklch(55.6% 0.21 8.6)
-
Step 700
700
#B3034A
oklch(49.2% 0.195 8.6)
-
Step 800
800
#910F3D
oklch(42.7% 0.162 8.5)
-
Step 900
900
#751934
oklch(37.8% 0.126 8.6)
-
Step 950
950
#45111E
oklch(27% 0.08 9.2)
#E74B74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6F7175 | 0.215 |
| Deuteranopia (no green cones) | #989070 | 0.196 |
| Tritanopia (no blue cones) | #FB2F5B | 0.049 |
| Achromatopsia (no color) | #858585 | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74B74
#E74B74
oklch(64% 0.193 8.7)
- #00A199
#00A199
oklch(63.9% 0.111 188.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74B74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.016
- Warm Pink #FB5581 ΔE 0.046
- Red Pink #FA2A55 ΔE 0.053
- Watermelon #FD4659 ΔE 0.054
- Pastel Red #DB5856 ΔE 0.056
- Imperial Red #E63946 ΔE 0.057
- Neon Pink #F72585 ΔE 0.059
- Medium Pink #F36196 ΔE 0.059
Use #E74B74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.