#E74788
Closest named color: Paradise Pink (#EF476F). oklch(64.2% 0.202 359.8), rgb(231, 71, 136).
Aa
Black text reads best on this color (5.65:1).
About this color
#E74788 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.202 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.040 away. Black text reads best on it, at 5.65:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.65:1 |
| White text | 3.71:1 |
Values
| HEX | #E74788 |
| RGB | rgb(231, 71, 136) |
| HSL | hsl(336, 77%, 59%) |
| OKLCH | oklch(64.2% 0.202 359.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74788 | 3.71:1 | AA large text | Lc -69.1 | Content text, not long reading |
| Black text on #E74788 | 5.65:1 | AA | Lc 40.5 | Non-text elements, placeholder text |
| #E74788 text on white | 3.71:1 | AA large text | Lc 63.6 | Content text, not long reading |
| #E74788 text on black | 5.65:1 | AA | Lc -38.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2E9
oklch(93.5% 0.029 358.8)
-
Step 200
200
#F9CBD8
oklch(88.6% 0.054 359.5)
-
Step 300
300
#F6A6BE
oklch(80.9% 0.099 0)
-
Step 400
400
#ED719D
oklch(70.6% 0.159 359.6)
-
Step 500
500 (this color)
#E74788
oklch(64.2% 0.202 359.8)
-
Step 600
600
#CE0F6E
oklch(55.5% 0.219 359.9)
-
Step 700
700
#B0005C
oklch(49% 0.199 360)
-
Step 800
800
#91064B
oklch(42.8% 0.17 0.2)
-
Step 900
900
#74163F
oklch(37.7% 0.132 359.7)
-
Step 950
950
#451025
oklch(27.1% 0.083 0.1)
#E74788 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #68718A | 0.226 |
| Deuteranopia (no green cones) | #939084 | 0.205 |
| Tritanopia (no blue cones) | #FA3262 | 0.061 |
| Achromatopsia (no color) | #858585 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74788
#E74788
oklch(64.2% 0.202 359.8)
- #00A38F
#00A38F
oklch(64.1% 0.116 179.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74788, closest first.
No curated palette has a color within ΔE 0.04 of #E74788.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.040
- Neon Pink #F72585 ΔE 0.041
- Warm Pink #FB5581 ΔE 0.053
- Medium Pink #F36196 ΔE 0.053
- Barbie Pink #FE46A5 ΔE 0.059
- Strong Pink #FF0789 ΔE 0.060
- Deep Pink #FF1493 ΔE 0.062
- Electric Pink #FF0490 ΔE 0.063
Use #E74788 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.