#E74774
Closest named color: Paradise Pink (#EF476F). oklch(63.6% 0.197 8), rgb(231, 71, 116).
Aa
Black text reads best on this color (5.55:1).
About this color
#E74774 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.197 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.017 away. Black text reads best on it, at 5.55:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.55:1 |
| White text | 3.78:1 |
Values
| HEX | #E74774 |
| RGB | rgb(231, 71, 116) |
| HSL | hsl(343, 77%, 59%) |
| OKLCH | oklch(63.6% 0.197 8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74774 | 3.78:1 | AA large text | Lc -69.7 | Content text, not long reading |
| Black text on #E74774 | 5.55:1 | AA | Lc 39.9 | Non-text elements, placeholder text |
| #E74774 text on white | 3.78:1 | AA large text | Lc 64.2 | Content text, not long reading |
| #E74774 text on black | 5.55:1 | AA | Lc -37.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE3E6
oklch(93.7% 0.028 9.4)
-
Step 200
200
#FACBD2
oklch(88.5% 0.054 8.2)
-
Step 300
300
#F7A7B5
oklch(81% 0.096 7.9)
-
Step 400
400
#EF738E
oklch(70.8% 0.154 8.2)
-
Step 500
500 (this color)
#E74774
oklch(63.6% 0.197 8)
-
Step 600
600
#D0145B
oklch(55.5% 0.214 7.9)
-
Step 700
700
#B3004B
oklch(49.1% 0.197 8.1)
-
Step 800
800
#920A3E
oklch(42.7% 0.165 7.7)
-
Step 900
900
#751734
oklch(37.6% 0.128 8.1)
-
Step 950
950
#45101F
oklch(26.9% 0.082 7.4)
#E74774 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6D6F75 | 0.220 |
| Deuteranopia (no green cones) | #978F70 | 0.201 |
| Tritanopia (no blue cones) | #FB2959 | 0.050 |
| Achromatopsia (no color) | #838383 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74774
#E74774
oklch(63.6% 0.197 8)
- #00A097
#00A097
oklch(63.6% 0.111 187.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74774, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.017
- Warm Pink #FB5581 ΔE 0.049
- Red Pink #FA2A55 ΔE 0.052
- Neon Pink #F72585 ΔE 0.054
- Watermelon #FD4659 ΔE 0.056
- Imperial Red #E63946 ΔE 0.057
- Dark Pink #CB416B ΔE 0.058
- Rose #FF006E ΔE 0.059
Use #E74774 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.