#E74760
Closest named color: Paradise Pink (#EF476F). oklch(63.1% 0.196 15.9), rgb(231, 71, 96).
Aa
Black text reads best on this color (5.46:1).
About this color
#E74760 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.196 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.025 away. Black text reads best on it, at 5.46:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.46:1 |
| White text | 3.84:1 |
Values
| HEX | #E74760 |
| RGB | rgb(231, 71, 96) |
| HSL | hsl(351, 77%, 59%) |
| OKLCH | oklch(63.1% 0.196 15.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74760 | 3.84:1 | AA large text | Lc -70.2 | Content text, not long reading |
| Black text on #E74760 | 5.46:1 | AA | Lc 39.3 | Non-text elements, placeholder text |
| #E74760 text on white | 3.84:1 | AA large text | Lc 64.7 | Content text, not long reading |
| #E74760 text on black | 5.46:1 | AA | Lc -36.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FACCCD
oklch(88.5% 0.052 16.7)
-
Step 300
300
#F8A7AC
oklch(80.8% 0.096 15.4)
-
Step 400
400
#F07480
oklch(70.7% 0.153 15.8)
-
Step 500
500 (this color)
#E74760
oklch(63.1% 0.196 15.9)
-
Step 600
600
#D21747
oklch(55.6% 0.212 15.8)
-
Step 700
700
#B50039
oklch(49.1% 0.196 15.7)
-
Step 800
800
#930C2F
oklch(42.6% 0.163 15.8)
-
Step 900
900
#76182A
oklch(37.6% 0.127 15.5)
-
Step 950
950
#461119
oklch(27.1% 0.081 15.7)
#E74760 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #716D60 | 0.215 |
| Deuteranopia (no green cones) | #9A8E5C | 0.197 |
| Tritanopia (no blue cones) | #FC1E51 | 0.049 |
| Achromatopsia (no color) | #828282 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74760
#E74760
oklch(63.1% 0.196 15.9)
- #009D9F
#009D9F
oklch(63.1% 0.107 196.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74760, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.025
- Imperial Red #E63946 ΔE 0.032
- Pastel Red #DB5856 ΔE 0.039
- Red Pink #FA2A55 ΔE 0.041
- Watermelon #FD4659 ΔE 0.043
- Pale Red #D9544D ΔE 0.044
- Faded Red #D3494E ΔE 0.045
- Red Pantone #EF233C ΔE 0.047
Use #E74760 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.