#E74581
Closest named color: Paradise Pink (#EF476F). oklch(63.8% 0.203 2.3), rgb(231, 69, 129).
Aa
Black text reads best on this color (5.56:1).
About this color
#E74581 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.203 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.033 away. Black text reads best on it, at 5.56:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.56:1 |
| White text | 3.77:1 |
Values
| HEX | #E74581 |
| RGB | rgb(231, 69, 129) |
| HSL | hsl(338, 77%, 59%) |
| OKLCH | oklch(63.8% 0.203 2.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74581 | 3.77:1 | AA large text | Lc -69.6 | Content text, not long reading |
| Black text on #E74581 | 5.56:1 | AA | Lc 40.0 | Non-text elements, placeholder text |
| #E74581 text on white | 3.77:1 | AA large text | Lc 64.1 | Content text, not long reading |
| #E74581 text on black | 5.56:1 | AA | Lc -37.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FACBD6
oklch(88.6% 0.055 2.6)
-
Step 300
300
#F7A6BB
oklch(81% 0.099 2.6)
-
Step 400
400
#EE7198
oklch(70.6% 0.158 2.3)
-
Step 500
500 (this color)
#E74581
oklch(63.8% 0.203 2.3)
-
Step 600
600
#D00C68
oklch(55.6% 0.22 2.5)
-
Step 700
700
#B10057
oklch(49.1% 0.198 2.4)
-
Step 800
800
#920547
oklch(42.8% 0.17 2.5)
-
Step 900
900
#75153C
oklch(37.7% 0.133 2)
-
Step 950
950
#450F23
oklch(27% 0.084 2.1)
#E74581 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #686F82 | 0.227 |
| Deuteranopia (no green cones) | #948F7D | 0.205 |
| Tritanopia (no blue cones) | #FA2C5E | 0.057 |
| Achromatopsia (no color) | #838383 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74581
#E74581
oklch(63.8% 0.203 2.3)
- #00A191
#00A191
oklch(63.6% 0.114 182.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74581, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.033
- Neon Pink #F72585 ΔE 0.042
- Warm Pink #FB5581 ΔE 0.052
- Medium Pink #F36196 ΔE 0.057
- Rose #FF006E ΔE 0.059
- Strong Pink #FF0789 ΔE 0.061
- Dark Pink #CB416B ΔE 0.062
- Deep Pink #FF1493 ΔE 0.065
Use #E74581 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.