#E74548
Closest named color: Imperial Red (#E63946). oklch(62.5% 0.199 24.1), rgb(231, 69, 72).
Aa
Black text reads best on this color (5.34:1).
About this color
#E74548 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.199 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.017 away. Black text reads best on it, at 5.34:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.34:1 |
| White text | 3.93:1 |
Values
| HEX | #E74548 |
| RGB | rgb(231, 69, 72) |
| HSL | hsl(359, 77%, 59%) |
| OKLCH | oklch(62.5% 0.199 24.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74548 | 3.93:1 | AA large text | Lc -71.0 | Content text, not long reading |
| Black text on #E74548 | 5.34:1 | AA | Lc 38.6 | Non-text elements, placeholder text |
| #E74548 text on white | 3.93:1 | AA large text | Lc 65.5 | Content text, not long reading |
| #E74548 text on black | 5.34:1 | AA | Lc -36.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FBCCC8
oklch(88.5% 0.054 23.9)
-
Step 300
300
#F9A8A2
oklch(80.9% 0.097 24.1)
-
Step 400
400
#F27570
oklch(70.8% 0.155 24.1)
-
Step 500
500 (this color)
#E74548
oklch(62.5% 0.199 24.1)
-
Step 600
600
#D5162C
oklch(55.7% 0.216 24.1)
-
Step 700
700
#B70020
oklch(49.1% 0.199 24)
-
Step 800
800
#950B1B
oklch(42.7% 0.166 24.2)
-
Step 900
900
#78181C
oklch(37.7% 0.13 24.2)
-
Step 950
950
#471111
oklch(27.1% 0.082 24.5)
#E74548 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #736A47 | 0.214 |
| Deuteranopia (no green cones) | #9B8D43 | 0.197 |
| Tritanopia (no blue cones) | #FE0848 | 0.057 |
| Achromatopsia (no color) | #808080 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74548
#E74548
oklch(62.5% 0.199 24.1)
- #009AA5
#009AA5
oklch(62.6% 0.107 203.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74548, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.017
- Pale Red #D9544D ΔE 0.031
- Pastel Red #DB5856 ΔE 0.034
- Red Pantone #EF233C ΔE 0.036
- Faded Red #D3494E ΔE 0.038
- Strawberry #FB2943 ΔE 0.042
- Vermillion #F4320C ΔE 0.044
- Pinky Red #FC2647 ΔE 0.045
Use #E74548 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.