#E74460
Closest named color: Paradise Pink (#EF476F). oklch(62.8% 0.199 15.3), rgb(231, 68, 96).
Aa
Black text reads best on this color (5.39:1).
About this color
#E74460 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.199 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.025 away. Black text reads best on it, at 5.39:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.39:1 |
| White text | 3.89:1 |
Values
| HEX | #E74460 |
| RGB | rgb(231, 68, 96) |
| HSL | hsl(350, 77%, 59%) |
| OKLCH | oklch(62.8% 0.199 15.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74460 | 3.89:1 | AA large text | Lc -70.6 | Content text, not long reading |
| Black text on #E74460 | 5.39:1 | AA | Lc 38.9 | Non-text elements, placeholder text |
| #E74460 text on white | 3.89:1 | AA large text | Lc 65.1 | Content text, not long reading |
| #E74460 text on black | 5.39:1 | AA | Lc -36.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FBCBCD
oklch(88.4% 0.055 15.4)
-
Step 300
300
#F9A7AC
oklch(81% 0.097 15.4)
-
Step 400
400
#F17380
oklch(70.7% 0.155 15.5)
-
Step 500
500 (this color)
#E74460
oklch(62.8% 0.199 15.3)
-
Step 600
600
#D31148
oklch(55.5% 0.216 15.2)
-
Step 700
700
#B5003A
oklch(49.1% 0.196 15.4)
-
Step 800
800
#94082F
oklch(42.7% 0.166 15.6)
-
Step 900
900
#77172A
oklch(37.7% 0.129 15.4)
-
Step 950
950
#461019
oklch(27% 0.082 15)
#E74460 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6F6C60 | 0.219 |
| Deuteranopia (no green cones) | #998D5C | 0.200 |
| Tritanopia (no blue cones) | #FD1750 | 0.050 |
| Achromatopsia (no color) | #818181 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74460
#E74460
oklch(62.8% 0.199 15.3)
- #009C9D
#009C9D
oklch(62.8% 0.107 195.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74460, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.025
- Imperial Red #E63946 ΔE 0.031
- Red Pink #FA2A55 ΔE 0.040
- Pastel Red #DB5856 ΔE 0.043
- Watermelon #FD4659 ΔE 0.045
- Faded Red #D3494E ΔE 0.045
- Red Pantone #EF233C ΔE 0.046
- Pale Red #D9544D ΔE 0.047
Use #E74460 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.