#E74439
Closest named color: Imperial Red (#E63946). oklch(62.2% 0.201 28.3), rgb(231, 68, 57).
Aa
Black text reads best on this color (5.28:1).
About this color
#E74439 is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.201 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.025 away. Black text reads best on it, at 5.28:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.28:1 |
| White text | 3.97:1 |
Values
| HEX | #E74439 |
| RGB | rgb(231, 68, 57) |
| HSL | hsl(4, 78%, 56%) |
| OKLCH | oklch(62.2% 0.201 28.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74439 | 3.97:1 | AA large text | Lc -71.3 | Content text, not long reading |
| Black text on #E74439 | 5.28:1 | AA | Lc 38.3 | Non-text elements, placeholder text |
| #E74439 text on white | 3.97:1 | AA large text | Lc 65.8 | Content text, not long reading |
| #E74439 text on black | 5.28:1 | AA | Lc -35.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F0
oklch(97% 0.013 28.9)
-
Step 100
100
#FDE3DF
oklch(93.6% 0.029 28.1)
-
Step 200
200
#FBCCC5
oklch(88.4% 0.054 28.1)
-
Step 300
300
#FAA89D
oklch(80.9% 0.099 27.8)
-
Step 400
400
#F37567
oklch(70.7% 0.158 28.2)
-
Step 500
500 (this color)
#E74439
oklch(62.2% 0.201 28.3)
-
Step 600
600
#D61516
oklch(55.7% 0.219 28.2)
-
Step 700
700
#B80008
oklch(49.2% 0.201 28.3)
-
Step 800
800
#960B0B
oklch(42.7% 0.169 28.4)
-
Step 900
900
#781813
oklch(37.6% 0.131 28.3)
-
Step 950
950
#47110D
oklch(27% 0.083 28.2)
#E74439 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #746936 | 0.215 |
| Deuteranopia (no green cones) | #9C8D33 | 0.197 |
| Tritanopia (no blue cones) | #FE0043 | 0.062 |
| Achromatopsia (no color) | #808080 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74439
#E74439
oklch(62.2% 0.201 28.3)
- #0098A9
#0098A9
oklch(62.2% 0.107 208.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74439, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.025
- Tomato Red #EC2D01 ΔE 0.033
- Vermillion #F4320C ΔE 0.034
- Pale Red #D9544D ΔE 0.034
- Red Pantone #EF233C ΔE 0.038
- Orangey Red #FA4224 ΔE 0.039
- Pastel Red #DB5856 ΔE 0.040
- Faded Red #D3494E ΔE 0.042
Use #E74439 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.