#E74388
Closest named color: Neon Pink (#F72585). oklch(63.8% 0.207 359.3), rgb(231, 67, 136).
Aa
Black text reads best on this color (5.55:1).
About this color
#E74388 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.207 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Neon Pink (#F72585), ΔE 0.038 away. Black text reads best on it, at 5.55:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Neon Pink (#F72585) |
| Black text | 5.55:1 |
| White text | 3.77:1 |
Values
| HEX | #E74388 |
| RGB | rgb(231, 67, 136) |
| HSL | hsl(335, 77%, 58%) |
| OKLCH | oklch(63.8% 0.207 359.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74388 | 3.77:1 | AA large text | Lc -69.6 | Content text, not long reading |
| Black text on #E74388 | 5.55:1 | AA | Lc 39.9 | Non-text elements, placeholder text |
| #E74388 text on white | 3.77:1 | AA large text | Lc 64.1 | Content text, not long reading |
| #E74388 text on black | 5.55:1 | AA | Lc -37.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD8
oklch(88.5% 0.057 359)
-
Step 300
300
#F7A5BF
oklch(80.9% 0.102 359)
-
Step 400
400
#EE709E
oklch(70.7% 0.162 359.1)
-
Step 500
500 (this color)
#E74388
oklch(63.8% 0.207 359.3)
-
Step 600
600
#D00270
oklch(55.7% 0.225 359.2)
-
Step 700
700
#B0005E
oklch(49.1% 0.2 359.1)
-
Step 800
800
#91004C
oklch(42.6% 0.173 359.3)
-
Step 900
900
#751440
oklch(37.7% 0.135 359)
-
Step 950
950
#450F25
oklch(27% 0.085 359.7)
#E74388 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #656F8A | 0.232 |
| Deuteranopia (no green cones) | #928F84 | 0.209 |
| Tritanopia (no blue cones) | #FA2D60 | 0.063 |
| Achromatopsia (no color) | #838383 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74388
#E74388
oklch(63.8% 0.207 359.3)
- #00A28D
#00A28D
oklch(63.8% 0.116 179.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74388, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Neon Pink #F72585 ΔE 0.038
- Paradise Pink #EF476F ΔE 0.043
- Strong Pink #FF0789 ΔE 0.056
- Warm Pink #FB5581 ΔE 0.057
- Deep Pink #FF1493 ΔE 0.058
- Medium Pink #F36196 ΔE 0.059
- Barbie Pink #FE46A5 ΔE 0.059
- Electric Pink #FF0490 ΔE 0.059
Use #E74388 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.