#E74268
Closest named color: Paradise Pink (#EF476F). oklch(62.8% 0.201 11.9), rgb(231, 66, 104).
Aa
Black text reads best on this color (5.37:1).
About this color
#E74268 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.201 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.020 away. Black text reads best on it, at 5.37:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.37:1 |
| White text | 3.90:1 |
Values
| HEX | #E74268 |
| RGB | rgb(231, 66, 104) |
| HSL | hsl(346, 77%, 58%) |
| OKLCH | oklch(62.8% 0.201 11.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E74268 | 3.90:1 | AA large text | Lc -70.7 | Content text, not long reading |
| Black text on #E74268 | 5.37:1 | AA | Lc 38.9 | Non-text elements, placeholder text |
| #E74268 text on white | 3.90:1 | AA large text | Lc 65.2 | Content text, not long reading |
| #E74268 text on black | 5.37:1 | AA | Lc -36.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E5
oklch(93.7% 0.028 12.1)
-
Step 200
200
#FBCBD0
oklch(88.5% 0.055 11.2)
-
Step 300
300
#F9A6B0
oklch(80.9% 0.099 11.6)
-
Step 400
400
#F17287
oklch(70.7% 0.157 11.7)
-
Step 500
500 (this color)
#E74268
oklch(62.8% 0.201 11.9)
-
Step 600
600
#D30B51
oklch(55.6% 0.218 11.7)
-
Step 700
700
#B40042
oklch(49.1% 0.196 12)
-
Step 800
800
#940436
oklch(42.7% 0.168 11.8)
-
Step 900
900
#77152F
oklch(37.7% 0.132 11.6)
-
Step 950
950
#46101C
oklch(27% 0.082 11.5)
#E74268 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6C6B69 | 0.224 |
| Deuteranopia (no green cones) | #978D64 | 0.204 |
| Tritanopia (no blue cones) | #FC1752 | 0.050 |
| Achromatopsia (no color) | #818181 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E74268
#E74268
oklch(62.8% 0.201 11.9)
- #009D99
#009D99
oklch(62.9% 0.108 191.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E74268, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.020
- Imperial Red #E63946 ΔE 0.041
- Red Pink #FA2A55 ΔE 0.042
- Pink Red #F5054F ΔE 0.049
- Watermelon #FD4659 ΔE 0.050
- Pastel Red #DB5856 ΔE 0.052
- Faded Red #D3494E ΔE 0.053
- Red Pantone #EF233C ΔE 0.053
Use #E74268 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.