#E7407E
Closest named color: Paradise Pink (#EF476F). oklch(63.2% 0.207 2.8), rgb(231, 64, 126).
Aa
Black text reads best on this color (5.43:1).
About this color
#E7407E is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.207 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.033 away. Black text reads best on it, at 5.43:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.43:1 |
| White text | 3.86:1 |
Values
| HEX | #E7407E |
| RGB | rgb(231, 64, 126) |
| HSL | hsl(338, 78%, 58%) |
| OKLCH | oklch(63.2% 0.207 2.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7407E | 3.86:1 | AA large text | Lc -70.4 | Content text, not long reading |
| Black text on #E7407E | 5.43:1 | AA | Lc 39.2 | Non-text elements, placeholder text |
| #E7407E text on white | 3.86:1 | AA large text | Lc 64.9 | Content text, not long reading |
| #E7407E text on black | 5.43:1 | AA | Lc -36.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FBCAD5
oklch(88.5% 0.057 3.3)
-
Step 300
300
#F8A5BA
oklch(80.9% 0.101 3.1)
-
Step 400
400
#F07097
oklch(70.7% 0.162 2.9)
-
Step 500
500 (this color)
#E7407E
oklch(63.2% 0.207 2.8)
-
Step 600
600
#D10067
oklch(55.5% 0.224 2.7)
-
Step 700
700
#B10056
oklch(49% 0.198 2.8)
-
Step 800
800
#930046
oklch(42.8% 0.172 3)
-
Step 900
900
#76133B
oklch(37.7% 0.135 2.7)
-
Step 950
950
#460E22
oklch(27% 0.086 3.4)
#E7407E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #666D7F | 0.233 |
| Deuteranopia (no green cones) | #938D7A | 0.209 |
| Tritanopia (no blue cones) | #FB225A | 0.059 |
| Achromatopsia (no color) | #828282 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7407E
#E7407E
oklch(63.2% 0.207 2.8)
- #00A090
#00A090
oklch(63.3% 0.113 182.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7407E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.033
- Neon Pink #F72585 ΔE 0.039
- Rose #FF006E ΔE 0.054
- Warm Pink #FB5581 ΔE 0.056
- Strong Pink #FF0789 ΔE 0.058
- Cerise #DE0C62 ΔE 0.059
- Dark Pink #CB416B ΔE 0.060
- Red Pink #FA2A55 ΔE 0.063
Use #E7407E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.