#E7406D
Closest named color: Paradise Pink (#EF476F). oklch(62.8% 0.204 9.6), rgb(231, 64, 109).
Aa
Black text reads best on this color (5.35:1).
About this color
#E7406D is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.204 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.021 away. Black text reads best on it, at 5.35:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.204) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.35:1 |
| White text | 3.92:1 |
Values
| HEX | #E7406D |
| RGB | rgb(231, 64, 109) |
| HSL | hsl(344, 78%, 58%) |
| OKLCH | oklch(62.8% 0.204 9.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E7406D | 3.92:1 | AA large text | Lc -70.9 | Content text, not long reading |
| Black text on #E7406D | 5.35:1 | AA | Lc 38.7 | Non-text elements, placeholder text |
| #E7406D text on white | 3.92:1 | AA large text | Lc 65.4 | Content text, not long reading |
| #E7406D text on black | 5.35:1 | AA | Lc -36.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE2E5
oklch(93.5% 0.029 9.7)
-
Step 200
200
#FBCBD1
oklch(88.5% 0.055 9.8)
-
Step 300
300
#F9A6B2
oklch(80.9% 0.099 10)
-
Step 400
400
#F1718B
oklch(70.7% 0.159 9.3)
-
Step 500
500 (this color)
#E7406D
oklch(62.8% 0.204 9.6)
-
Step 600
600
#D30356
oklch(55.5% 0.221 9.5)
-
Step 700
700
#B30048
oklch(49% 0.196 9.3)
-
Step 800
800
#94013A
oklch(42.7% 0.17 9.5)
-
Step 900
900
#771432
oklch(37.7% 0.133 9.3)
-
Step 950
950
#460F1D
oklch(26.9% 0.084 9.7)
#E7406D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6A6B6E | 0.227 |
| Deuteranopia (no green cones) | #968D69 | 0.207 |
| Tritanopia (no blue cones) | #FC1553 | 0.051 |
| Achromatopsia (no color) | #808080 | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E7406D
#E7406D
oklch(62.8% 0.204 9.6)
- #009D96
#009D96
oklch(62.8% 0.109 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E7406D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.021
- Red Pink #FA2A55 ΔE 0.045
- Imperial Red #E63946 ΔE 0.048
- Pink Red #F5054F ΔE 0.050
- Dark Pink #CB416B ΔE 0.054
- Cerise #DE0C62 ΔE 0.054
- Rose #FF006E ΔE 0.055
- Neon Pink #F72585 ΔE 0.055
Use #E7406D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.