#E73F77
Closest named color: Paradise Pink (#EF476F). oklch(62.9% 0.206 5.5), rgb(231, 63, 119).
Aa
Black text reads best on this color (5.37:1).
About this color
#E73F77 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.206 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.027 away. Black text reads best on it, at 5.37:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.206) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.37:1 |
| White text | 3.90:1 |
Values
| HEX | #E73F77 |
| RGB | rgb(231, 63, 119) |
| HSL | hsl(340, 78%, 58%) |
| OKLCH | oklch(62.9% 0.206 5.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73F77 | 3.90:1 | AA large text | Lc -70.7 | Content text, not long reading |
| Black text on #E73F77 | 5.37:1 | AA | Lc 38.9 | Non-text elements, placeholder text |
| #E73F77 text on white | 3.90:1 | AA large text | Lc 65.2 | Content text, not long reading |
| #E73F77 text on black | 5.37:1 | AA | Lc -36.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FBCAD4
oklch(88.4% 0.057 4.6)
-
Step 300
300
#F9A5B7
oklch(80.9% 0.101 5.6)
-
Step 400
400
#F17092
oklch(70.7% 0.161 5.6)
-
Step 500
500 (this color)
#E73F77
oklch(62.9% 0.206 5.5)
-
Step 600
600
#D20060
oklch(55.5% 0.223 5.6)
-
Step 700
700
#B20051
oklch(49.1% 0.197 5.2)
-
Step 800
800
#930041
oklch(42.6% 0.171 5.6)
-
Step 900
900
#771337
oklch(37.7% 0.135 5.7)
-
Step 950
950
#460E20
oklch(26.9% 0.086 5.7)
#E73F77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #676C78 | 0.232 |
| Deuteranopia (no green cones) | #948D73 | 0.210 |
| Tritanopia (no blue cones) | #FB1B57 | 0.055 |
| Achromatopsia (no color) | #818181 | 0.208 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73F77
#E73F77
oklch(62.9% 0.206 5.5)
- #009E92
#009E92
oklch(62.9% 0.111 185.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73F77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.027
- Neon Pink #F72585 ΔE 0.044
- Rose #FF006E ΔE 0.052
- Cerise #DE0C62 ΔE 0.054
- Red Pink #FA2A55 ΔE 0.055
- Dark Pink #CB416B ΔE 0.056
- Warm Pink #FB5581 ΔE 0.057
- Pink Red #F5054F ΔE 0.059
Use #E73F77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.