#E73F59
Closest named color: Imperial Red (#E63946). oklch(62.2% 0.203 17), rgb(231, 63, 89).
Aa
Black text reads best on this color (5.25:1).
About this color
#E73F59 is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.203 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.022 away. Black text reads best on it, at 5.25:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.25:1 |
| White text | 3.99:1 |
Values
| HEX | #E73F59 |
| RGB | rgb(231, 63, 89) |
| HSL | hsl(351, 78%, 58%) |
| OKLCH | oklch(62.2% 0.203 17) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73F59 | 3.99:1 | AA large text | Lc -71.5 | Content text, not long reading |
| Black text on #E73F59 | 5.25:1 | AA | Lc 38.1 | Non-text elements, placeholder text |
| #E73F59 text on white | 3.99:1 | AA large text | Lc 65.9 | Content text, not long reading |
| #E73F59 text on black | 5.25:1 | AA | Lc -35.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE3E3
oklch(93.7% 0.029 17.7)
-
Step 200
200
#FCCBCC
oklch(88.5% 0.056 16.9)
-
Step 300
300
#FAA6AA
oklch(80.8% 0.1 16.4)
-
Step 400
400
#F3727C
oklch(70.7% 0.159 17.3)
-
Step 500
500 (this color)
#E73F59
oklch(62.2% 0.203 17)
-
Step 600
600
#D50542
oklch(55.5% 0.22 16.8)
-
Step 700
700
#B50036
oklch(49.1% 0.196 16.9)
-
Step 800
800
#96012B
oklch(42.7% 0.171 17.1)
-
Step 900
900
#781527
oklch(37.7% 0.132 17)
-
Step 950
950
#470F17
oklch(27% 0.084 16.9)
#E73F59 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6D6959 | 0.225 |
| Deuteranopia (no green cones) | #988C54 | 0.206 |
| Tritanopia (no blue cones) | #FD004A | 0.050 |
| Achromatopsia (no color) | #7F7F7F | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73F59
#E73F59
oklch(62.2% 0.203 17)
- #009A9D
#009A9D
oklch(62.2% 0.106 197.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73F59, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.022
- Paradise Pink #EF476F ΔE 0.033
- Red Pantone #EF233C ΔE 0.037
- Red Pink #FA2A55 ΔE 0.037
- Faded Red #D3494E ΔE 0.042
- Pink Red #F5054F ΔE 0.043
- Strawberry #FB2943 ΔE 0.043
- Pinky Red #FC2647 ΔE 0.043
Use #E73F59 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.