#E73E5D
Closest named color: Imperial Red (#E63946). oklch(62.2% 0.204 15.3), rgb(231, 62, 93).
Aa
Black text reads best on this color (5.24:1).
About this color
#E73E5D is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.204 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.027 away. Black text reads best on it, at 5.24:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.204) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.24:1 |
| White text | 4.00:1 |
Values
| HEX | #E73E5D |
| RGB | rgb(231, 62, 93) |
| HSL | hsl(349, 78%, 57%) |
| OKLCH | oklch(62.2% 0.204 15.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73E5D | 4.00:1 | AA large text | Lc -71.5 | Content text, not long reading |
| Black text on #E73E5D | 5.24:1 | AA | Lc 38.1 | Non-text elements, placeholder text |
| #E73E5D text on white | 4.00:1 | AA large text | Lc 66.0 | Content text, not long reading |
| #E73E5D text on black | 5.24:1 | AA | Lc -35.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE3E3
oklch(93.7% 0.029 17.7)
-
Step 200
200
#FCCBCD
oklch(88.5% 0.056 15.5)
-
Step 300
300
#FAA6AB
oklch(80.9% 0.1 15.6)
-
Step 400
400
#F3717F
oklch(70.7% 0.16 15.5)
-
Step 500
500 (this color)
#E73E5D
oklch(62.2% 0.204 15.3)
-
Step 600
600
#D50146
oklch(55.5% 0.222 15.3)
-
Step 700
700
#B5003A
oklch(49.1% 0.196 15.4)
-
Step 800
800
#96002F
oklch(42.8% 0.171 15.2)
-
Step 900
900
#781429
oklch(37.7% 0.133 15.5)
-
Step 950
950
#470F18
oklch(27% 0.084 15.8)
#E73E5D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6C695D | 0.226 |
| Deuteranopia (no green cones) | #978C58 | 0.208 |
| Tritanopia (no blue cones) | #FD004B | 0.050 |
| Achromatopsia (no color) | #7F7F7F | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73E5D
#E73E5D
oklch(62.2% 0.204 15.3)
- #009A9B
#009A9B
oklch(62.2% 0.106 195.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73E5D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.027
- Paradise Pink #EF476F ΔE 0.029
- Red Pink #FA2A55 ΔE 0.037
- Red Pantone #EF233C ΔE 0.040
- Pink Red #F5054F ΔE 0.042
- Pinky Red #FC2647 ΔE 0.045
- Faded Red #D3494E ΔE 0.045
- Strawberry #FB2943 ΔE 0.045
Use #E73E5D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.